Monday 4th November 2002: Amazon.co.uk today announced it had officially kicked off Christmas with the launch of its first ever free delivery offer.
As part of its relentless focus on lowering prices, the UK's leading on-line retailer is offering customers free UK delivery on all orders over £39. The offer has been timed to coincide with the launch of Amazon.co.uk's gift store
(www.amazon.co.uk/gifts) and a range of Christmas pricing offers and will run for 39 days over the busy Christmas period until 12th December 2002.
Commenting on the announcement, Robin Terrell, Managing Director of Amazon.co.uk said, “We continue to focus on offering customers the best possible shopping experience through lowering prices, increasing selection and providing a site that's quick and easy to use. Shipping charges can be one of the main barriers to shopping on-line and with free UK delivery now in place we're hoping that more customers will try our service this Christmas. Quite simply - if you're shopping elsewhere, you could be wasting time and money”.
Amazon.co.uk has consistently lowered prices across the site and today's announcement marks the sixth significant price decrease in 2002
- March: 50% off Columbia DVDs launched
- April: 20% or more off new VHS releases
- May: 2 CD Compilations for £12.99
- September: 50% off hundreds of Computer & Internet books launched and extension of the book bestseller offer to 50% off 50 books
- October: Reduced the price of hundreds of DVDs to just £7.99
WHAT CAN YOU BUY FOR £39?
Amazon.co.uk has historically seen the size of customer orders rise over the festive season, as customers buy a range of Christmas presents from across the site. The table below details some examples of just how easily customers can qualify for free UK delivery: