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Amazon.com and Bank One Launch Amazon.com Platinum Visa Card
SEATTLE and WILMINGTON, Del., Sep 23, 2002 --

Card Rewards Consumers With $20 Promotional Certificate and Triple Points On Amazon.com Purchases

Amazon.com (Nasdaq: AMZN) and Bank One (NYSE: ONE) today introduced the Amazon.com Platinum Visa(R) card as part of a long-term alliance to offer consumers exceptional products, services and savings.

As part of an introductory offer, individuals who apply for the Amazon.com Platinum Visa card and use it at Amazon.com before November 15, 2002, will earn a $20 promotional certificate toward a future Amazon.com purchase. Amazon.com Platinum Visa cardmembers also earn three points for every dollar spent on Amazon.com purchases and one point for every dollar spent on all other purchases. Each time cardmembers accumulate 2,500 points, they will automatically receive a $25 reward certificate to use toward Amazon.com purchases. Cardmembers will also receive:

     --   APRs starting as low as 0%
     --   No annual fee
     --   24-hour online account management
     --   Cash advances and convenience checks
     --   Easy balance transfers
     --   Travel accident insurance
     --   Emergency card replacement
Together with Amazon.com's Free Super Saver Shipping on qualifying orders over $25, today's announcement provides even more ways for customers to save when shopping at Amazon.com.

"We are continually looking for ways to provide additional savings and convenience for our customers," said Jeff Bezos, founder and CEO of Amazon.com. "By offering customers a $20 gift certificate and triple points on all Amazon.com purchases, the Amazon.com Platinum Visa card makes it easier for customers to save even more."

"Amazon.com's commitment to its customers and to service has made it a powerful brand," said Jamie Dimon, chairman and CEO of Bank One. "Together, Amazon.com and Bank One will deliver exceptional value to our customers."

For additional information about the Amazon.com Platinum Visa card, visit www.amazon.com/visa or www.bankone.com/amazon .

About Amazon.com

Amazon.com, a Fortune 500 company based in Seattle, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.com and sellers list millions of unique new and used items in categories such as electronics, computers, kitchenware and housewares, books, music, DVDs, videos, cameras and photo items, toys, baby items and baby registry, software, computer and video games, cell phones and service, tools and hardware, travel services, magazine subscriptions and outdoor living items.

Through Amazon Marketplace, zShops and Auctions, any business or individual can sell virtually anything to Amazon.com's millions of customers, and with Amazon.com Payments, sellers can accept credit card transactions, avoiding the hassles of offline payments. Amazon.com operates five international Web sites: www.amazon.ca , www.amazon.co.uk , www.amazon.de , www.amazon.fr and www.amazon.co.jp . It also operates the Internet Movie Database (www.imdb.com ), the Web's comprehensive and authoritative source of information on more than 300,000 movies and entertainment titles and 1 million cast and crew members dating from the birth of film.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, strategic alliances and business combinations, seasonality, potential fluctuations in operating results and rate of growth, foreign-currency exchange rates, management of potential growth, system interruption, international expansion, consumer trends, fulfillment center optimization, inventory, limited operating history, government regulation and taxation, fraud and Amazon.com Payments, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2001, and all subsequent filings.

About Bank One

Bank One Corporation is the nation's sixth-largest bank holding company, with assets of more than $270 billion. Bank One currently serves 53 million credit card customers, 7.1 million retail households, including 488,000 small businesses, and 20,000 middle market companies. It also manages $146 billion of clients' investment assets. Bank One can be found on the Internet at www.bankone.com .

About Visa U.S.A.

Visa is the world's leading payment brand and largest consumer payment system, enabling banks to provide their consumer and merchant customers with a wide variety of payment alternatives. Roughly 14,000 U.S. financial institutions rely on Visa's processing system, VisaNet, to facilitate over $930 billion in annual transaction volume -- including roughly half of all Internet payments -- with virtually 100 percent reliability. U.S. consumers carry 378 million Visa-branded smart, credit, commercial, prepaid and check cards, accepted at approximately 24 million locations worldwide. Visa's people, partnerships, brand, payment technology and security standards are helping to create universal commerce -- the ability to safely conduct transactions anytime, anywhere, any way. For more information about Visa, please visit www.visa.com .

SOURCE Bank One Corporation; Amazon.com

URL: http://www.visa.com


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