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Amazon.co.uk Reaches 5 Million Customer Mark
- First European online commerce website to serve -

- 5 million cumulative customer accounts -

London, 20 March 2002: Amazon.co.uk, today, announced it has passed the five million cumulative customers* landmark. Customers continue to respond to Amazon's mission to be a retailer that consistently serves customers by driving down prices.

Amazon.co.uk and its American counterpart, Amazon.com, continue to rank number one and two respectively in Jupiter-MMXI's UK online retailer league.

According to Jupiter MMXI data for February 2002, Amazon.co.uk is responsible for 16.6% of all UK e-commerce (versus 15.7% in January 2002). In February alone, Amazon.co.uk had 2.685 million unique visitors (versus 2.529 million in January 2002) according to Jupiter-MMXI data.

Robin Terrell, managing director of Amazon.co.uk said, "We are thrilled to have served over five million customers, it proves British people are continuing to embrace e-commerce as we continue to focus on outstanding customer experience. We are grateful that customers continue to respond to our commitment to offer the most convenient, safe and enjoyable online shopping experience with a huge selection at great value".

AWARDS
In recognition of its commitment to excellent customer service, innovation and performance in the online retail industry, Amazon.co.uk has recently been awarded with:

  • Revolution Best Customer Service Award 2002
  • VNU Channel Award for e-reseller of the year 2001
  • British Video Association Best Home Delivery Store Award 2001

FACTS & FIGURES FOR CHRISTMAS 2001
  • Amazon.co.uk shipped over 4.7 million items in November and December 2001 up from 3.4 million items in 2000 (38.2% up year on year)
  • There were 17 days over the Christmas period when Amazon.co.uk shipped over 100,000 items

About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998, and today offers millions of books, CDs, videos, DVDs, software titles, PC & video games, electronics and toys, hosts online auctions and provides a complete online storefront for individual merchants through its zShops.Marketplace at Amazon.co.uk brings a wider choice with new, used and collectable items available from individual detail pages on the site. Amazon.co.uk has recently announced strategic alliances with Carphone Warehouse, Waterstones, Virgin Wines and Expedia.co.uk. Amazon.co.uk customers enjoy the benefits of industry-leading, online shopping technology such as secure credit-card payment; personalized recommendations; streamlined, 1-Click® ordering and hassle-free Bid-Click auction bidding. All references to customers mean customer accounts, which are unique e-mail addresses, established either when a customer's order is shipped or when a customer orders from a third-party seller. Customer accounts include customers of Amazon Marketplace, Auctions, zShops services, and any customer accounts under our Merchant@amazon.com and Syndicated Stores programmes, but exclude Amazon Payments customers and the customers of selected companies with whom we have strategic marketing and promotional relationships. Amazon.co.uk has over 3.2 million active customers, meaning customer accounts from which at least one order was placed within the preceding twelve months.

Through Amazon Anywhere, Amazon.co.uk also is available on mobile phones with WAP technology; look at www.amazon.co.uk/anywhere for details. Amazon.co.uk is the trading name for Amazon.com Int'l Sales, Inc., and Amazon.com Int'l Marketplace, Inc., which are both wholly owned subsidiaries of global online retailer Amazon.com, Inc. (NASDAQ: AMZN). With millions of customers worldwide, Amazon.com strives to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online.


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