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First-Ever Consumer Models of the Segway(TM) Human Transporter To Be Auctioned Online Exclusively at Amazon.com Beginning Today
MANCHESTER, N.H. and SEATTLE, Feb 19, 2002 /--

All Auction Proceeds Will Benefit FIRST, a Youth Science and Technology Organization

Segway LLC and Amazon.com (Nasdaq: AMZN) today announced that three limited-edition Segway(TM) Human Transporters (HT), the first self-balancing, electric-powered personal transportation machines, will be available for auction beginning today exclusively at Amazon.com (go to www.amazon.com and search for Segway).

Segway (http://www.segway.com) will donate all auction proceeds to FIRST (For Inspiration and Recognition of Science and Technology), a nonprofit organization founded by Dean Kamen, Segway's chairman and CEO. FIRST's mission is to inspire an appreciation of science and technology in young people, their schools and communities.

In support of this exclusive auction event, Segway will create three custom "FIRST Edition" Segway HTs, all with one-of-a-kind features. These limited-edition Segway HT models are the first ever made available to consumers and can be found only at Amazon.com. Winners of the auction will have the opportunity to be presented their custom "FIRST Edition" Segway HTs by the inventor, Dean Kamen.

Unique Features Available on the Segway "FIRST Edition" HTs:

The three Segway HTs available exclusively for auction at Amazon.com are limited edition and numbered, and will be custom-made with the following unique features:

     -- A hand-stitched, leather-wrapped user interface.
     -- Leather-wrapped-titanium grips
     -- Inventor Dean Kamen's signature on each machine.
     -- Machined titanium bezel with commemorative "FIRST Edition" emblem
     -- Rider-activated, electro-luminescent disc with Segway logo on platform
     -- Custom finished wheel surface
"FIRST is about making science and technology fun for kids and the Segway HT is a perfect example of how technology can be exciting," said Dean Kamen, Segway's chairman & CEO. "Amazon.com provides a great forum for consumers interested in our Segway HTs and the opportunity to help FIRST, an organization that offers a foundation for students to develop maturity, professionalism, teamwork and mentoring skills that enrich their lives."

"Our mission at Amazon.com is to be the place where people can find and discover anything they want to buy online," said Jeff Bezos, Amazon.com founder and CEO. "As such, we're extremely excited to offer the very first Segway HTs for purchase by our customers -- and in the process, to help Segway raise funds for FIRST."

For more information about this exclusive auction event or to bid on one of the three "FIRST Edition" Segway HTs visit http://www.amazon.com and search for "Segway." To learn more about the Segway HT or FIRST, visit http://www.segway.com or http://www.usfirst.org. Bidding in the auctions begins today and will conclude on March 28, 2002. Winners will be given the opportunity to meet Dean Kamen and be presented with their Segway HTs at the FIRST Championship event, which takes place April 25-27 at Walt Disney World's Epcot Center in Orlando, Florida.

About the Segway "FIRST Edition" HT

This is an exclusive opportunity to be the first consumer to own a Segway HT, which allows people to go farther, move more quickly, and increase the amount they can carry anywhere they currently walk. With dimensions no larger than the average adult body and the ability to emulate human balance, the Segway HT uses the same space as a pedestrian. Segway HT consumer availability is not expected until later this year.

ABOUT FIRST

Accomplished inventor Dean Kamen founded FIRST (For Inspiration and Recognition of Science and Technology) in 1989 to inspire an appreciation of science and technology in young people, their schools and their communities. Based in Manchester, N.H., FIRST designs accessible, innovative programs to build self-confidence, knowledge and life skills while motivating young people to pursue opportunities in science, technology and engineering. With the support of many of the world's most well-known companies, the non-profit organization hosts the FIRST Robotics Competition for high school students and the FIRST LEGO League for children 9-14 years old. To learn more about FIRST and the 2002 Robotics Competition go to http://www.usfirst.org.

About Amazon.com

Amazon.com opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.com and sellers list millions of unique new and used items in categories such as electronics, computers, kitchen and housewares, books, music, DVDs, videos, camera and photo items, toys, baby and baby registry, software, computer and video games, cell phones and service, tools and hardware, travel services, magazine subscriptions and outdoor living products. Through Amazon Marketplace, zShops and Auctions, any business or individual can sell virtually anything to Amazon.com's millions of customers, and with Amazon.com Payments, sellers can accept credit card transactions, avoiding the hassles of offline payments. Amazon.com also offers the Amazon Credit Account, the online equivalent of a department store credit card, which provides shoppers the opportunity to buy now and pay later when shopping at Amazon.com.

Amazon.com operates four international Web sites: http://www.amazon.co.uk, http://www.amazon.de, http://www.amazon.fr and http://www.amazon.co.jp. It also operates the Internet Movie Database (http://www.imdb.com), the Web's comprehensive and authoritative source of information on more than 300,000 movies and entertainment titles and 1 million cast and crew members dating from the birth of film.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, strategic alliances and business combinations, seasonality, potential fluctuations in operating results and rate of growth, foreign currency exchange rates, management of potential growth, system interruption, international expansion, consumer trends, fulfillment center optimization, inventory, limited operating history, government regulation and taxation, fraud and Amazon.com Payments, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2001 and all subsequent filings.

About Segway

Segway LLC is a Manchester, NH, based business founded by renowned inventor and entrepreneur Dean Kamen to provide a solution to short-distance travel. The company has created the Segway(TM) Human Transporter (HT), the first self-balancing, electric-powered transporter designed to enhance the productivity of people by increasing the distance they can travel and the amount they can carry. Segway is funded by: Credit Suisse First Boston Private Equity, one of the largest managers of alternative assets in the world, through Credit Suisse First Boston Equity Partners, L.P. and associated funds; Kleiner Perkins Caulfield & Byers, the leading venture capital firm helping entrepreneurs build sustainable technology businesses; and individual investors. For additional information about Segway, please visit our web site at: http://www.segway.com. Press releases and digital images are available at Segway's press center at: http://www.segway.com/news.

Segway is a trademark of Segway LLC in the United States and in other countries.


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