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Amazon.com Celebrates Valentine's Day With Wedding Registry Launch
SEATTLE, Feb 14, 2002 --

Easy-to-use registry offers wide selection of brand-name kitchenware,
         electronics, tools, and millions of lifestyle items
In celebration of Valentine's Day, one of the most popular days to propose, Amazon.com (Nasdaq:AMZN) today launched a Wedding Registry (http://www.amazon.com/wedding).

The Amazon.com Wedding Registry offers engaged couples and their friends and family a simple way to give and receive wedding gifts from a wide selection of brand-name kitchenware, electronics, tools, and more.

In addition to the latest kitchenware from leading brands like All-Clad, Cuisinart, KitchenAid, Pfaltzgraff and Wusthof, couples can create a single registry from millions of items, ranging from DVD players to digital camcorders, cordless drills, coffee-table books and even music collections.

"Amazon.com is now the best place for engaged couples to register for just about anything they'll need in married life," said Jeff Blackburn, general manager of product development for Amazon.com's Wedding Registry. "From household basics like Calphalon cookware and high-tech luxuries like Olympus digital cameras to bestselling DVDs, we've got it all -- in stock, 24 hours a day. Plus our helpful customer reviews and new free shipping offer on orders over $99 make the convenience of registry buying at Amazon.com unbeatable."

With the Amazon.com Wedding Registry, couples can easily create, manage, update and share their registry with friends and family anytime from their home or the office. Brides and grooms can also conveniently track in real-time which items have been purchased and which remain on their registry.

Similarly, out-of-town and overseas friends and family can go online day or night to select, wrap and ship wedding gifts directly to the couple. With Amazon.com's recently introduced Super Saver Shipping offer (http://www.amazon.com/supersavershipping), gift-givers can also take advantage of free shipping on qualifying orders of $99 or more being shipped to a single U.S. address.

The Amazon.com Wedding Registry provides services designed specifically to help couples and their gift-givers easily navigate the typically overwhelming registry experience.

    --  Registry checklists: Browse lists of household essentials by
        categories like Cookware and Bar and Wine to Home
        Entertainment, Home Improvement and more. Couples will also
        find registry suggestions tailored for Sports Fans, Movie
        Buffs, Globetrotters and other lifestyles.
    --  Buying guides: Receive recommendations and advice on how to
        select knives, cookware, bakeware, small appliances, and more.
    --  Top registry requests: View the most frequently registered for
        items to get ideas on what to add to one's own registry.
    --  Make a personal statement: Couples can personalize their
        registry with their favorite picture and information about
        themselves, and add notes next to the products on their
        registry.
    --  Wedding planning resources: Explore helpful planning
        resources, from wedding books and bridal magazines to the
        Amazon.com Travel store for honeymoon destinations.
The Amazon.com Wedding Registry is the company's newest gifting service, building on the success of its Wish List and its Baby Registry service, which is operated in conjunction with Babiesrus.com. Both registry services have been extremely popular with customers, with more than six million Wish Lists and baby registries created to date on Amazon.com.

In celebration of the launch and Valentine's Day, couples who create an Amazon.com Wedding Registry on or before March 15, 2002 will automatically be entered in a sweepstakes to win 14 high-end kitchen appliances from KitchenAid, including a stand mixer, food processor, blender, coffeemaker, nine-piece cutlery set, and more. For official rules and more details, see http://www.amazon.com/wedding.

    About Amazon.com
Amazon.com opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.com and sellers list millions of unique new and used items in categories such as electronics, computers, kitchen and housewares, books, music, DVDs, videos, camera and photo items, toys, baby and baby registry, software, computer and video games, cell phones and service, tools and hardware, travel services, magazine subscriptions and outdoor living items. Through Amazon Marketplace, zShops and Auctions, any business or individual can sell virtually anything to Amazon.com's millions of customers, and with Amazon.com Payments, sellers can accept credit card transactions, avoiding the hassles of offline payments. Amazon.com also offers the Amazon Credit Account, the online equivalent of a department store credit card, which provides shoppers the opportunity to buy now and pay later when shopping at Amazon.com.

Amazon.com operates four international Web sites: www.amazon.co.uk, www.amazon.de, www.amazon.fr and www.amazon.co.jp. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 300,000 movies and entertainment titles and 1 million cast and crew members dating from the birth of film.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, strategic alliances and business combinations, seasonality, potential fluctuations in operating results and rate of growth, foreign currency exchange rates, management of potential growth, system interruption, international expansion, consumer trends, fulfillment center optimization, inventory, limited operating history, government regulation and taxation, fraud and Amazon.com Payments, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2001 and all subsequent filings.


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