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Amazon.com Hits the Heart with Valentine's Day Temptations

Amazon.com Gift Center Celebrates Love, Poetry, and the Art of Romance

SEATTLE, WA (January 22, 1998)-- Amazon.com, Earth's Biggest Bookstore, (Nasdaq: AMZN) hits the heart for Valentine's Day with a banquet of literary temptations. Passionate about providing great gift ideas for every occasion, the leading online bookseller is celebrating love, poetry, and the art of romance in the Amazon.com Gift Center.

Featuring 12 new love-related categories for every type and stage of relationship, the Amazon.com Gift Center is the perfect one-stop online shopping solution for even the most hopeless romantics this Valentine's Day. "Poetry," "Romantic Getaways," "Sensuous Sizzlers," "Quirky Love Stories," "Humor" are just a few of the categories from which customers can choose. Book lovers can take advantage of Amazon.com's recommendation services-including thousands of gift recommendations from Amazon.com's editors, dynamic personalized gift-matching services, and gift certificates.

"Valentine's Day is all about love, and at Amazon.com, we love books," said Rick Ayre, Amazon.com Vice President and Executive Editor. "To help lovers everywhere, we present our most passionate poetry, journals, essays, and novels in our new Valentine's Day Gift Center. Whether you need a gift for your best friend, your Mom, a new love, or your lifelong partner, you'll find something for everyone at Amazon.com." A list of Amazon.com's editors' favorite picks for Valentine's Day include:

  • 100 Love Sonnets by Pablo Neruda (Poetry)
  • The English Patient by Michael Ondaatje (Classic Love Stories)
  • The Giant's House by Elizabeth McCracken (Quirky Love Stories)
  • Le Divorce by Diane Johnson (Humor)
  • Friends for the Journey by Madeleine L'Engle and Luci Shaw (Gifts for Friends & Family)
  • Not Everyday an Aurora Borealis for Your Birthday by Carl Sandburg (For the Young at Heart)
  • Dance to the End of Love by Leonard Cohen and Henri Matisse (Love in Pictures)
  • Exotic Massage for Lovers by Timothy Freke (Pamper Your Love)
  • Frommer's Caribbean Hideaways by Ian McKeown (Romantic Getaways
  • Mars and Venus in the Bedroom by John Gray (Sensuous Sizzlers)
  • Passionate Marriage by David Schnarch (Lifelong Love)
  • A Gardener's Journal by Penelope Hobhouse (Journal)

The Amazon.com Gift Center also features everyday gift ideas, including a list of the most-wanted gift books, small treasures, coffee-table books, gifts for new parents, gifts for the person who has everything, and literary classics for every bookshelf. Books can be gift-wrapped and shipped directly to the recipient. Amazon.com also offers e-mail and traditional paper gift certificates.

Amazon.com, Inc., Earth's Biggest Bookstore, is the leading online retailer of books and is the premier bookseller on AOL.com, Yahoo!, Netscape, Excite, the AltaVista Search Service, @Home Network, and the Prodigy Shopping Network. Amazon.com offers a catalog of 2.5 million titles, easy-to-use search and browse features, e-mail services, personalized shopping services, secure Web-based credit card payment, and direct shipping to customers. Amazon.com has virtually unlimited online shelf space and offers customers a vast selection through an efficient search-and-retrieval interface, as well as streamlined ordering through 1- ClickSM technology.

This announcement contains forward-looking statements that involve risks and uncertainties, and actual results may differ materially from predicted results. Potential risks and uncertainties include, among others, Amazon.com's limited operating history, the unpredictability of its future revenues, and risks associated with capacity constraints and management of growth. More information about factors that potentially could affect Amazon.com's financial results is included in the company's final prospectus, dated May 15, 1997, as well as the company's Form 10Q for the third quarter ended September 30, 1997, both filed with the Securities and Exchange Commission.

Amazon.com and Earth's Biggest Bookstore are service marks of Amazon.com, Inc. All other names are trademarks and/or registered trademarks of their respective owners.

Amazon.com is headquartered at 1516 Second Avenue, Seattle, WA 98101. Internet address: http://www.amazon.com. Telephone: (206) 622-2335.


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