Press Release

<< Back Launches its Ultimate Star Wars Store

New and Classic Star Wars Merchandise Now Available in One Place; Toys, Music, Videos, Books, and Memorabilia on Sale and at Auction

SEATTLE, May 3, 1999--/PRNewswire/ (NASDAQ: AMZN), the leading online retailer, today introduced the Star Wars Store, the ultimate destination for both hardcore fans and those looking to introduce themselves to the Star Wars phenomenon. The Star Wars Store brings together a unique combination of items and editorial features in a searchable and easy-to-use resource to help customers find and discover almost anything Star Wars.

"Never before have Star Wars fans had access to the entire Star Wars universe in one convenient store," said David Risher, senior vice president, product development. " has combined great new merchandise, one-of-a-kind collectibles for sale at auction, and exclusive editorial features to create an awesome store. No other retail environment can offer the breadth of product coupled with the depth of information that customers will find at the new Star Wars Store."

The store includes the most exciting old and new Star Wars items, including the hottest new Phantom Menace toys; the original motion-picture soundtrack; and the bestselling novel by Terry Brooks--available in a collector's bundle of four different-cover versions. In addition to new merchandise, the store incorporates hundreds of memorabilia selections and one-of-a-kind items from collectors participating at Auctions. All of these items are now available at

Exclusive editorial features will include:

  • Daily character profiles from the upcoming movie to familiarize fans with The Phantom Menace. Today's feature is the Jedi Council, including photos of all 12 council members.
  • Filmographies of the lead characters from old and new Star Wars films, with listings of all other movies in which they have appeared, via the Internet Movie Data Base (IMDb). The site provides fans a link back to Video for further exploration of movies related to cast members.
  • The ability to navigate by historical timeline and identify items based on chronological events in the Star Wars universe.

To launch the Star Wars Store, a Star Wars Trilogy Special Edition Hummer, a one-of-a-kind vehicle licensed by Lucasfilm during the re-release of the classic Star Wars Trilogy, is available for purchase at Auctions, in a special area devoted to Star Wars collectibles. The 1996 Hummer is loaded with special features, and includes an autographed sunvisor with signatures from Kenny Baker (R2-D2), Dave Prowse (Darth Vader), and Peter Mayhew (Chewbacca), to name a few. Other items available at the Star Wars Store include video games, electronic games, puzzles, vintage action figures, and audio books.

About, Inc. (NASDAQ: AMZN), the Internet's No. 1 music, No. 1 video, and No. 1 book retailer, opened its virtual doors on the World Wide Web in July 1995. Today, the store has expanded to offer online auctions and more than 4.7 million book, music-CD, video, DVD, computer-game, and other titles, plus secure credit-card payment, personalized recommendations, and streamlined ordering through 1-ClickSM technology and hassle-free auction bidding with Bid-ClickSM. operates two international Web sites: in the United Kingdom and in Germany. also operates PlanetAll (, a Web-based address book, calendar, and reminder service. It also operates the Internet Movie Database (, the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to the present.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others,'s limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risks of system interruption, management of potential growth, risks related to auction services, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998., Auctions,,, Internet Movie Database, PlanetAll, 1-Click, and Bid-Click are either registered trademarks or trademarks of, Inc., or its affiliates. All other names mentioned herein may be trademarks of their respective owners.

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