Press Release

<< Back Introduces 'Purchase Circles(TM),' Featuring Thousands of Bestseller Lists for Hometowns, Workplaces, Universities, and More

New feature helps shoppers discover thousands of favorite products by customer communities

Seattle-August 20, 1999 --/PRNewswire/-- (NASDAQ: AMZN), the leading online retailer, today introduced "Purchase CirclesTM" a new feature that leverages the power of the Internet and's customer base to create a new generation of fun and unique bestseller lists.

Working with a customer base of 10.7 million,'s Purchase Circles feature analyzes zip codes and domain names from book, music, and video purchases. Then, it aggregates this anonymous sales data and applies an algorithm that constructs bestseller lists of items that are more popular with each specific group than with the population at large. The result is thousands of Purchase Circles, listing the top 10 videos, music, and books bought online by groups organized as companies, education, geography, government, and organizations.

"Only can offer a truly unique insight into what thousands of specialty interest groups are buying," said Warren Adams, director of product development. "We've wanted to build these kinds of community features for some time, but only now does's customer base of 10.7 million customers provide the volume of information to make something like Purchase Circles possible. We know our customers will have a lot of fun exploring and comparing lists to find items that they are most interested in purchasing."

While many customers will likely zoom in on their hometown Purchase Circles, or check in on a list that applies to a friend or relative, others will enjoy comparing lists and discovering the uniquely top-selling books to gain insight into diverse and competitive Purchase Circle member groups. Examples include:

- Army vs. Navy (The Patterns of War Since the Eighteenth Century vs. Blind Man's Bluff: The Untold Story of American Submarine Espionage) - Microsoft vs. Oracle (Business @ the Speed of Thought: Using a Digital Nervous System vs. The Difference Between God and Larry Ellison: Inside Oracle Corporation) - Princeton vs. Harvard (Core Web Programming: Core Series vs. Technology Integration: Making Critical Choices in a Dynamic World) - New York vs. Peoria (Turn of the Century vs. The Greatest Generation)'s Purchase Circles feature is designed to be a convenient and informative resource for customers to learn about what other people are buying and to make more informed purchasing decisions. They are also a great resource for authors, musicians, and video producers to track the popularity of their works across groups of people in a way that has never before been available. Purchase Circles are a searchable and easy-to-use resource to help customers find what's popular, quickly and easily; to assist with personal buying decisions; and to help select gift items for others based on the Purchase Circles to which they belong.

Customers can also create their own Purchase Circle Favorites lists to visit most often, as well as request a monthly e-mail to keep them apprised about what's new on their Favorites list. Customers can find the Purchase Circles feature on the Welcome Page or by typing into their Web browser.

About, Inc., Inc. (NASDAQ: AMZN), the Internet's No. 1 music, No. 1 video, and No. 1 book retailer, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest SelectionTM with online auctions, toys, electronics, free electronic greeting cards, and more than 4.7 million book, music-CD, video, DVD, and computer-game titles. seeks to be the world's most customer-centric company, where people can find and discover anything they may want to buy online. As part of its efforts to provide the best shopping experience for customers, provides secure credit-card payment, personalized recommendations, streamlined ordering through 1-ClickSM technology, and hassle-free auction bidding with Bid-ClickSM

. operates two international Web sites: in the United Kingdom and in Germany. also operates PlanetAll (, a Web-based address book, calendar, and reminder service. It also operates the Internet Movie Database (, the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to the present. also operates (, the sole provider of live-event auctions on the Internet.

In addition, has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient:, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at;, the online leader for pet products, expert information, and services, at;, the first fully integrated Internet grocery-shopping and home-delivery service, with operations in Seattle and Portland, Oregon, at; and, which offers brand-name sporting goods at prices from 20 to 90 percent off retail, at

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others,'s limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risks of system interruption, management of potential growth, risks related to auction services, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and Quarterly Reports on Form 10-Q for the quarters ended March 31, 1999 and June 30, 1999.

NOTE:, Auctions,,, Internet Movie Database, PlanetAll, Earth's Biggest Selection, Bid-Click, and 1-Click are either registered trademarks or trademarks of, Inc., or its affiliates. All other names mentioned herein may be trademarks of their respective owners.

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