Press Release

<< Back Launches Christian Store

Leading online retailer creates new area designed exclusively for Christian products

SEATTLE, August 31-Leading online retailer (NASDAQ: AMZN) today launched a new Christian Store dedicated exclusively to selling Christian books, Bibles, music, videos, electronic cards, and toys and games. The Store will help shoppers find and discover tens of thousands of Christian products, all in a searchable and easy-to-navigate dedicated Christian environment.

The Christian Store is directly accessible through as well as through the Book Store. created this new store in response to customers' overwhelming feedback about how they prefer to shop for Christian merchandise. These customers wanted a unique and dedicated environment in which to enjoy Christian merchandise, while still having access to's selection, convenience, and everyday low pricing.

" is totally focused on helping people find, discover, and buy anything they want online, and our Christian customers communicated how we could best help them do that," said Carl Gish, general manager of's Book Store. "We truly appreciate their feedback-we are very excited about the Christian Store and will continue to develop it to provide the best possible Christian online shopping experience."

The Christian Store will contain all of the thousands of Christian books, Bibles, music, videos, e-cards, and toys and games currently available at, to offer customers the largest selection of Christian merchandise available in one place. The store will also include a number of special features designed to enhance the Christian shopping experience. Among these is a BibleFinder, which will help customers locate the Bible that best meets their study or worship needs through an easy-to-use comparison chart that details each version's distinctive features.

Additionally, customers can enjoy daily devotionals, exclusive essays by and interviews with prominent Christian authors and artists, candid customer and editor reviews, hundreds of bestseller lists, and highly regarded award lists from Christianity Today, Gold Medallion, and the Dove Music Awards.

To welcome customers to the new Christian Store, is offering a 40 percent discount on all books from the Left Behind series by Jerry Jenkins and Tim LaHaye. As with all of's stores, Christian Store customers will enjoy everyday low pricing on tens of thousands of Christian products, including:


The newest releases from

  • Steven Curtis Chapman
  • Kirk Franklin
  • Rebecca St. James
  • Jaci Valasquez
  • Avalon
  • Point of Grace
  • Newsboys
  • -Jennifer Knapp
  • ... classics from such artists as Michael W. Smith, Amy Grant, Jars of Clay, dc Talk, and the Winans, among others


  • VeggieTales series (David and the Giant Pickle; Where's God When I'm S-Scared?)
  • The Beginner's Bible series
  • Mysteries of the Bible series
  • Classics (for example, The Greatest Story Ever Told; The Ten Commandments)


  • What Would Jesus Do? The Game
  • VeggieTales Flip 'N' Find Card Games
  • VeggieTales 40-Piece Floor Puzzle
  • Noah's Ark Wooden Puzzle
  • Portable Bible Trivia
  • Bible Baffle

About, Inc., Inc. (NASDAQ: AMZN), the Internet's No. 1 music, No. 1 video, and No. 1 book retailer, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest SelectionTM with online auctions, toys, electronics, free electronic greeting cards, and more than 4.7 million book, music-CD, video, DVD, and computer-game titles. seeks to be the world's most customer-centric company, where people can find and discover anything they may want to buy online. As part of its efforts to provide the best shopping experience for customers, provides secure credit-card payment, personalized recommendations, streamlined ordering through 1-ClickSM technology, and hassle-free auction bidding with Bid-ClickSM. operates two international Web sites: in the United Kingdom and in Germany. also operates PlanetAll (, a Web-based address book, calendar, and reminder service. It also operates the Internet Movie Database (, the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to the present. also operates (, the sole provider of live-event auctions on the Internet.

In addition, has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient:, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at;, the online leader for pet products, expert information, and services, at;, the first fully integrated Internet grocery-shopping and home-delivery service, with operations in Seattle and Portland, Oregon, at; and, which offers brand-name sporting goods at prices from 20 to 90 percent off retail, at

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others,'s limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risks of system interruption, management of potential growth, risks related to auction services, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and Quarterly Reports on Form 10-Q for the quarters ended March 31, 1999 and June 30, 1999., Auctions,,, Internet Movie Database, PlanetAll, Earth's Biggest Selection, Bid-Click, and 1-Click are either registered trademarks or trademarks of, Inc., or its affiliates. All other names mentioned herein may be trademarks of their respective owners.

Contact Amazon PR

For Non-media Inquiries:
Amazon Customer Service
For Kindle Marketing/Brand Inquiries:
Kindle Brand Use Guidelines