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Oprah Winfrey Hosts October 2 Charity Auction at Amazon.com

Proceeds benefit "Oprah's Angel Network" as part of Winfrey's charge to learn online auctions from Amazon.com founder and CEO Jeff Bezos

SEATTLE, September 8, 1999-/PRNewswire/-Amazon.com (NASDAQ: AMZN) announced today that Oprah Winfrey is turning to the leading e-commerce company to teach her the intricacies of online auctions. On Saturday, October 2, 1999, Amazon.com founder and CEO Jeff Bezos will guide Winfrey through the complete Internet auction experience and will host a charity auction of her personal items on Amazon.com Auctions. The lesson will be filmed for Winfrey's upcoming show on the new Oxygen cable network. The 12-part series, Oprah Goes Online, will follow Winfrey and longtime friend Gayle King as they learn how to navigate the Internet.

Oprah is asking fans to join her for the special "Oprah's Angel Network" auction on October 2 (time to be announced). Auction items include everything from signed memorabilia and the computer she will be using during her Internet lessons to front-row seats to The Oprah Winfrey Show as well as many other one-of-a-kind items. Fans can find auction details at www.amazon.com/auctions, and will be able to preview items online beginning September 25.

All auction proceeds will be donated to "Oprah's Angel Network," a campaign launched by Winfrey in 1997. Proving that small acts of kindness create astounding results, "Oprah's Angel Network" is celebrating its third season of making a difference in people's lives. Since it was founded, "Oprah's Angel Network" has raised over $3.5 million for college scholarships, built 145 Habitat for Humanity homes across the country, and embraced a host of other mini-miracles.

Fans can participate in the auction on October 2 on the Amazon.com Auctions site (www.amazon.com/auctions). Winfrey and Bezos will oversee the online charity auction.

"Our auction customers love new and unique items, and we know they'll jump at the chance to own some of Oprah's treasured personal belongings and help the 'Angel Network' at the same time," said Bezos. "We're honored that Oprah has asked us to introduce her and her fans to the excitement of the Internet and the online auction experience."

"Since launching the 'Angel Network,' I'm always looking for new ways to help those in need," said Winfrey. "Events like this on the Internet provide an exciting way we can work together to improve the world."

About Amazon.com, Inc.

Amazon.com, Inc. (NASDAQ: AMZN), the Internet's No. 1 music, No. 1 video, and No. 1 book retailer, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest SelectionTM with online auctions, toys, electronics, free electronic greeting cards, and more than 4.7 million book, music-CD, video, DVD, and computer-game titles. Amazon.com seeks to be the world's most customer-centric company, where people can find and discover anything they may want to buy online. As part of its efforts to provide the best shopping experience for customers, Amazon.com provides secure credit-card payment, personalized recommendations, streamlined ordering through 1-ClickSM technology, and hassle-free auction bidding with Bid-ClickSM.

Amazon.com operates two international Web sites:

www.amazon.co.uk in the United Kingdom and www.amazon.de in Germany. Amazon.com also operates PlanetAll (www.planetall.com), a Web-based address book, calendar, and reminder service. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to the present. Amazon.com also operates LiveBid.com (www.livebid.com), the sole provider of live-event auctions on the Internet.

In addition, Amazon.com has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient: drugstore.com, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at www.drugstore.com; Pets.com, the online leader for pet products, expert information, and services, at www.pets.com; HomeGrocer.com, the first fully integrated Internet grocery-shopping and home-delivery service, with operations in Seattle and Portland, Oregon, at www.homegrocer.com; and Gear.com, which offers brand-name sporting goods at prices from 20 to 90 percent off retail, at www.gear.com.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risks of system interruption, management of potential growth, risks related to auction services, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and Quarterly Reports on Form 10-Q for the quarters ended March 31, 1999 and June 30, 1999.

Amazon.com, Amazon.com Auctions, Amazon.co.uk, Amazon.de, Internet Movie Database, PlanetAll, Earth's Biggest Selection, Bid-Click, and 1-Click are either registered trademarks or trademarks of Amazon.com, Inc., or its affiliates. All other names mentioned herein may be trademarks of their respective owners.

About "Oprah's Angel Network"

Winfrey founded "Oprah's Angel Network" in 1997 as a way to encourage her viewers to make the world a better place to live. Launched with the very successful "World's Largest Piggy Bank," Winfrey raised over $3.5 million in spare change from her viewers and through private donations to send 150 students in need to college. Also during its first season, "Oprah's Angel Network" launched a campaign with Habitat for Humanity to build nearly 200 "Oprah Houses" across the country. "We want you to really begin to open up your eyes, notice people around you, and look for ways to help those in need," says Winfrey.


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