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Customers can now purchase functional, and unique bags designed by Amazon.com

SEATTLE, September 17, 1999--Leading online retailer Amazon.com (NASDAQ: AMZN) today introduced the Amazon.com Bag Collection, the company's first private-label product line. Amazon.com has custom-designed this collection of six bags and totes to offer its customers a high-quality, highly functional, fashion-forward product at a low price.

The bags will be featured in Amazon.com's Bag Shop (www.amazon.com/bags), and can be easily accessed via links throughout the site. These one-of-a-kind bags were designed and manufactured exclusively for Amazon.com customers and are not available through any other retailer. Price points range from $29.99 to $79.99.

The bags are lightweight, easy to carry, and constructed to accommodate the ever-changing demands of today's professional-holding everything from laptops, cellular phones, and books to gym clothes and bottled water. Customers can view photos of each bag on the site, including multiple exterior and interior shots, to determine which bags will best meet their lifestyle needs.

"As the Amazon.com brand evolves, offering branded merchandise is an important and exciting step," said Mary Morouse, vice president and general manager for Amazon.com. "We know our customers are increasingly using messenger and monostrap bags and backpacks instead of traditional briefcases, so we've designed an original product line that reflects our commitment to quality and customer service while offering customers a smart and affordable alternative.

In addition to being highly fashionable and functional, the Amazon.com Bag Collection is constructed with top-of-the-line ripstop denier nylon to ensure extended durability and provide customers with the best value. Each bag features a padded laptop pocket, detachable key fob, triple-stitched seams, reflective tape, and a variety of useful, zippered pockets. Specific product attributes include:

  • Shoulder Tote-This 18-by-18-by-6-inch tote features two internal zipper pockets for checkbooks, keys, and cell phones, a front zipper pocket, and a padded laptop compartment. Price: $29.99
  • Messenger Bag-This 21-by-14-by-5.5-inch bag includes custom-designed inside pockets, a padded laptop sleeve, a front waterproof flap, and a quick-release waist strap. Price: $39.9
  • Monostrap Pack-Modular and sleek, this 15-by-13-by-4-inch pack has an adjustable over-the-shoulder strap, a cell-phone pocket, a large front pocket with organizer, a padded interior laptop compartment, and a quick-release key fob. Price: $49.99
  • Backpack-This 19-by-12-by-6-inch pack is ergonomically designed and water-resistant, featuring a large front pocket, a detachable cell-phone pocket, a padded interior laptop sleeve, and a side water-bottle pocket. Price: $49.99
  • Computer Backpack-Also known as the Back Office, this 18-by-14-by-7.5-inch pack has a spacious front pocket to fit file folders or legal pads, a removable padded laptop sleeve, a large hood pocket for peripherals, and a leather carrying handle. Price: $69.99
  • Computer Brief-This 17-by-11-by-8-inch bag has it all, with an expandable main compartment for books and binders, a removable notebook attaché, a three-fan file holder, a front accessory panel, padded front zipper pockets, leather-wrapped handles, and a contoured shoulder strap. Price: $79.99

About Amazon.com, Inc.

Amazon.com, Inc. (NASDAQ: AMZN), the Internet's No. 1 music, No. 1 video, and No. 1 book retailer, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest SelectionTM with online auctions, toys, electronics, free electronic greeting cards, and more than 4.7 million book, music-CD, video, DVD, and computer-game titles. Amazon.com seeks to be the world's most customer-centric company, where people can find and discover anything they may want to buy online. As part of its efforts to provide the best shopping experience for customers, Amazon.com provides secure credit-card payment, personalized recommendations, streamlined ordering through 1-ClickSM technology, and hassle-free auction bidding with Bid-ClickSM.

Amazon.com operates two international Web sites:

www.amazon.co.uk in the United Kingdom and www.amazon.de in Germany. Amazon.com also operates PlanetAll (www.planetall.com), a Web-based address book, calendar, and reminder service. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to the present. Amazon.com also operates LiveBid.com (www.livebid.com), the sole provider of live-event auctions on the Internet.

In addition, Amazon.com has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient: drugstore.com, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at www.drugstore.com; Pets.com, the online leader for pet products, expert information, and services, at www.pets.com; HomeGrocer.com, the first fully integrated Internet grocery-shopping and home-delivery service, with operations in Seattle and Portland, Oregon, at www.homegrocer.com; and Gear.com, which offers brand-name sporting goods at prices from 20 to 90 percent off retail, at www.gear.com

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risks of system interruption, management of potential growth, risks related to auction services, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and Quarterly Reports on Form 10-Q for the quarters ended March 31, 1999 and June 30, 1999.

Amazon.com, Amazon.com Auctions, Amazon.co.uk, Amazon.de, Internet Movie Database, PlanetAll, Earth's Biggest Selection, Bid-Click, and 1-Click are either registered trademarks or trademarks of Amazon.com, Inc., or its affiliates. All other names mentioned herein may be trademarks of their respective owners.


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