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Oprah Winfrey Reveals Auction Items Up For Bid in the October 2, Two-Hour Charity Auction at Amazon.com

Oprah gets lesson in online auctions from Amazon.com founder and CEO Jeff Bezos

Proceeds benefit "Oprah's Angel Network"

SEATTLE, September 27, 1999- Oprah Winfrey fans today can preview all of the items she will be auctioning during a special two-hour, "Oprah's Angel Network" benefit auction from 9 to 11 a.m. Pacific Time, Saturday, October 2, 1999, on www.amazon.com/auctions. Amazon.com founder and CEO, Jeff Bezos, will guide Oprah through the complete Internet auction experience during a taping for Winfrey's upcoming new show on the Oxygen cable network, which will air in February 2000. The 12-part series, Oprah Goes Online, will follow Oprah and longtime friend, Gayle King, as they learn how to navigate the Internet.

Personally selected by Oprah, items up for bid in the special two-hour charity auction include:

  • A yoga workout with Oprah
  • The dress Oprah wore on the 1998 Vogue magazine cover
  • Oprah records your answering machine message
  • Tickets for two to The Oprah Winfrey Show with a backstage pass and photo with Oprah (roundtrip airfare included)
  • Oprah's chair from the set of last season's show
  • The dress Oprah wore to accept her Lifetime Achievement Award at the 1998 Daytime Emmy telecast
  • Lunch with Oprah and Gayle
  • Beauty session with Oprah's personal hair and makeup artists
  • Oprah's computer and autographed mousepad (the one on which she will learn to use the Internet)
  • Signed and framed prints from "The Color Purple" and "Beloved"
  • Leather-bound journal inscribed by Oprah
  • Oprah's bike and signed gear
  • The entire collection of "Oprah Book Club" books to date with a letter from Oprah

Oprah Winfrey - she's a renowned CEO, talk show host, actress, producer, publisher, philanthropist and "Internet novice." Even though she's had a Web site since 1995 that receives 6 million hits a month and personally receives more than 3,000 e-mails per day, she's never navigated the Internet alone. In her effort to join the 400 million Internet users in one of today's most popular forms of e-commerce, Oprah is turning to Amazon.com (NASDAQ: AMZN) and its founder to teach her the intricacies of online auctions.

Fans can now preview all of the special Oprah auction items and find details at www.amazon.com/auctions. From 9 to 11 a.m. Pacific Time on Saturday, October 2 they can log on to the same site to participate in the auction. Bidding takes place only between these two hours. Oprah and Bezos will oversee the online charity auction.

All auction proceeds will be donated to "Oprah's Angel Network," a campaign launched by Oprah in 1997. Proving that small acts of kindness create astounding results, "Oprah's Angel Network" is celebrating its third season of making a difference in people's lives. Since it was founded, "Oprah's Angel Network" has raised over $3.5 million for college scholarships, built 145 Habitat for Humanity homes across the country, and embraced a host of other mini-miracles.

About Amazon.com, Inc.

Amazon.com, Inc. (NASDAQ: AMZN), the Internet's No. 1 music, No. 1 video, and No. 1 book retailer, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection TM with online auctions, toys, electronics, free electronic greeting cards, and more than 4.7 million book, music-CD, video, DVD, and computer-game titles. Amazon.com seeks to be the world's most customer-centric company, where people can find and discover anything they may want to buy online. As part of its efforts to provide the best shopping experience for customers, Amazon.com provides secure credit-card payment, personalized recommendations, streamlined ordering through 1-Click SM technology, and hassle-free auction bidding with Bid-ClickSM.

Amazon.com operates two international Web sites:

www.amazon.co.uk in the United Kingdom and www.amazon.de in Germany. Amazon.com also operates PlanetAll (www.planetall.com), a Web-based address book, calendar, and reminder service. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to the present. Amazon.com also operates LiveBid.com (www.livebid.com), the sole provider of live-event auctions on the Internet.

In addition, Amazon.com has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient: drugstore.com, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at www.drugstore.com; Pets.com, the online leader for pet products, expert information, and services, at www.pets.com; HomeGrocer.com, the first fully integrated Internet grocery-shopping and home-delivery service, with operations in Seattle and Portland, Oregon, at www.homegrocer.com; and Gear.com, which offers brand-name sporting goods at prices from 20 to 90 percent off retail, at www.gear.com.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risks of system interruption, management of potential growth, risks related to auction services, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and Quarterly Reports on Form 10-Q for the quarters ended March 31, 1999 and June 30, 1999.

Amazon.com, Amazon.com Auctions, Amazon.co.uk, Amazon.de, Internet Movie Database, PlanetAll, Earth's Biggest Selection, Bid-Click, and 1-Click are either registered trademarks or trademarks of Amazon.com, Inc., or its affiliates. All other names mentioned herein may be trademarks of their respective owners.

About "Oprah's Angel Network"

Oprah founded "Oprah's Angel Network" in 1997 as a way to encourage her viewers to make the world a better place to live. Launched with the very successful "World's Largest Piggy Bank," Oprah raised over $3.5 million in spare change from her viewers and through private donations to send 150 students in need to college. Also during its first season, "Oprah's Angel Network" launched a campaign with Habitat for Humanity to build nearly 200 "Oprah Houses" across the country. "We want you to really begin to open up your eyes, notice people around you, and look for ways to help those in need," says Oprah.


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