Press Release

<< Back Launches toy Quest For Kids To Create Tomorrow's Toys

Kids dream up ideas for new toys; will produce and sell the winners

SEATTLE, October 6, 1999 -- Leading online retailer (NASDAQ:AMZN) today issued a nationwide call for entries for the Toy Quest, inviting kids to design and create their dream toys. Each child aged 12 and under can send his or her toy-invention ideas to the Toy Quest for a chance to become a famous toy inventor - because will manufacture and sell the winning toy. Toy Quest rules and entry information can be found on the Toys home page ( by clicking the Toy Quest icon.

"Innovation is incredibly important," said Jeff Bezos, founder and CEO. "We want to see what kids will come up with when they are given the chance to create the world's coolest toy - we want to know what it will look like and what it will do. Toy Quest will bring kids' toy inventions to life, capturing the creativity and magic that lives in their imaginations."

With parents' consent, every aspiring young toy inventor can submit a 200-word description of his or her toy, along with a drawing, via standard mail by to be received by November 15, 1999. Inventors will be separated into two age categories, 8 years and under and 9 to 12 years.

Toy Quest will culminate the weekend of December 4, 1999, when flies 40 finalists, along with one parent per child, to New York City for the Toy Quest party. All finalists will build models of their toys and bring them along to present to the judges.

An all-star judges panel including Bezos and famous toy inventors will review all 40 inventions and select two grand-prize winners, one from each age category, and two runners-up. The judges will be looking for extraordinary ideas, not masterful presentations and models. All winners will be announced at the event.

Grand-prize winners and their toy descriptions will be featured at Toys this holiday season. These inventors will see their dream toys brought to life in the year 2000, when Toys will manufacture and sell these toy inventions for kids everywhere to enjoy. Toys will also award each grand-prize winner a $10,000 college savings bond, as well as 7 percent of his or her toy's sales royalties in the form of a college savings fund. Additionally, one runner-up in each age category will be awarded a $2,000 college savings bond. All 40 finalists will receive a $500 shopping spree at Toys.

The toy invention and entry must be the sole creation of the child, though parents can certainly guide their children through the submission process, and their consent will be required. Twenty finalists will be selected from each age group.

Toy Quest entries must be received by November 15, 1999. Entries can be mailed to: Toy Quest; P.O. Box 81226; Seattle, WA 98108-1226. The winning toy inventions will be posted on the site after December 4, 1999.

About, Inc., Inc. (NASDAQ:AMZN), and its subsidiaries ("") comprise the Internet's No. 1 music, No. 1 video, and No. 1 book retailer. opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection with online auctions, toys, electronics, free electronic greeting cards, and more than 4.7 million book, music-CD, video, DVD, and computer-game titles. seeks to be the world's most customer-centric company, where people can find and discover anything they may want to buy online. As part of its efforts to provide the best shopping experience for customers, provides secure credit-card payment, personalized recommendations, streamlined ordering through 1-Click technology, and hassle-free auction bidding with Bid-Click. operates two international Web sites: in the United Kingdom and in Germany. also operates PlanetAll (, a Web-based address book, calendar, and reminder service. It also operates the Internet Movie Database (, the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to the present. also operates (, the sole provider of live-event auctions on the Internet.

In addition, has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient:, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at;, the online leader for pet products, expert information, and services, at;, the first fully integrated Internet grocery-shopping and home-delivery service, with operations in Seattle and Portland, Oregon, at;, which offers brand name sporting goods at prices from 20 to 90 percent off retail, at

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others,'s limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risks of system interruption, management of potential growth, risks related to auction services, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and Quarterly Reports on Form 10-Q for the quarters ended March 31, 1999 and June 30, 1999.

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