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Amazon.com Delivers On No. 1 Request of Holiday Shoppers

New Wish List service takes guesswork out of gift-giving

SEATTLE, October 8, 1999--Leading online retailer Amazon.com (NASDAQ: AMZN) today announced Wish List, an advanced and extensive online gift registry perfect for the coming holiday season (http://www.amazon.com/wishlist). To introduce the new service, Amazon.com will make customer wishes come true through the Wish List Giveaway Contest. In a daily drawing ending November 30, 1999, each of 10 lucky winners will receive one of his or her Wish List items free. On December 1, one grand-prize winner will receive his or her entire Wish List, compliments of Amazon.com (complete contest rules available at www.amazon.com).

Wish List was introduced in response to the company's No. 1 customer request during last year's holiday shopping season. Last year, both online and offline shoppers were challenged to find the "perfect" gifts. In fact, nearly 30 percent of respondents to an American Express poll say they recycle unwanted holiday gifts by passing them on to other people.

"With shoppers visiting up to 10 stores to find the perfect holiday gifts, no wonder people want an online gift registry," said Jaleh Bisharat, vice president of marketing at Amazon.com. "When you access Wish List at Amazon.com, much of the stress and frustration associated with holiday gift shopping can virtually disappear."

Amazon.com's Wish List is designed to help transform gift shopping into a one-stop, no-guesswork, virtually hassle-free experience online. Building on the common holiday tradition of exchanging lists between friends and family, Amazon.com's Wish List service is unique because it provides:

Access to millions of gift items in a variety of product categories, from toys and electronics to books, CDs, and videos. A vast customer community of more than 12 million shoppers, greatly increasing the likelihood that someone on your holiday list has an Amazon.com Wish List. A customer-friendly and easy-to-use gift-registry service resulting from Amazon.com's proprietary approach for incorporating customer feedback and consumer research into its Web-site design.

"The holiday season is often fraught with panic about choosing just the right gift, or frustration at receiving the wrong one," said Barbara Hemphill, a leading expert on productivity and author of Taming the Paper Tiger. "Personal productivity and pleasure are always improved by using the right tools-and Amazon.com's Wish List is a great new time-saving tool."

In keeping with the ease of shopping at Amazon.com for toys, electronics, CDs, videos, DVDs, and books, items can be added to a list at any time during the shopping experience, from any product page. The Wish List user can add personal comments that highlight favorite items or identify gift selections for different family members maintained on one master list. Customers search for Wish Lists by last name or by e-mail address, and confidential customer information, such as shipping address, is always kept private.

Amazon.com's customers can create their own Wish Lists and automatically send links to their Wish Lists directly to friends and family. They can also encourage others to create their own lists by sending free Amazon.com e-cards. Wish Lists can also be helpful in creating lists for birthdays, anniversaries, and other special occasions.

About Amazon.com, Inc.

Amazon.com, Inc. (NASDAQ: AMZN), the Internet's No. 1 music, No. 1 video, and No. 1 book retailer, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection with online auctions, toys, electronics, free electronic greeting cards, and more than 4.7 million book, music-CD, video, DVD, and computer-game titles. Amazon.com seeks to be the world's most customer-centric company, where people can find and discover anything they may want to buy online. As part of its efforts to provide the best shopping experience for customers, Amazon.com provides secure credit-card payment, personalized recommendations, streamlined ordering through 1-Click technology, and hassle-free auction bidding with Bid-Click.

Amazon.com operates two international Web sites: www.amazon.co.uk in the United Kingdom and www.amazon.de in Germany. Amazon.com also operates PlanetAll (www.planetall.com), a Web-based address book, calendar, and reminder service. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to the present. Amazon.com also operates LiveBid.com (www.livebid.com), the sole provider of live-event auctions on the Internet.

In addition, Amazon.com has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient: drugstore.com, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at www.drugstore.com; Pets.com, the online leader for pet products, expert information, and services, at www.pets.com; HomeGrocer.com, the first fully integrated Internet grocery-shopping and home-delivery service, with operations in Seattle and Portland, Oregon, at www.homegrocer.com; and Gear.com, which offers brand-name sporting goods at prices from 20 to 90 percent off retail, at www.gear.com.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risks of system interruption, management of potential growth, risks related to auction services, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and Quarterly Reports on Form 10-Q for the quarters ended March 31, 1999 and June 30, 1999.

Amazon.com, Amazon.com Auctions, Amazon.co.uk, Amazon.de, Internet Movie Database, PlanetAll, Earth's Biggest Selection, Bid-Click, and 1-Click are either registered trademarks or trademarks of Amazon.com, Inc., or its affiliates. All other names mentioned herein may be trademarks of their respective owners.


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