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Amazon.com Receives Patent for 1-click

Amazon.com holiday shopping season also features Gift-Click and Wish List

SEATTLE, Washington, October 12--Leading online retailer Amazon.com (NASDAQ: AMZN) has been awarded a patent for its innovative 1-Click service, which allows customers to shop conveniently without entering their shipping and billing information every time they buy.

First made available to Amazon.com customers in September 1997, 1-Click combines with Gift-Click and Wish List to make Amazon.com the most convenient, easiest-to-use shopping destination this holiday season. Wish List allows customers to post the gifts they'd most like to receive from family and friends, while Gift-Click allows customers to send gifts easily by entering just the e-mail addresses of their recipients.

"We're always looking for new and innovative ways to take the drudgery out of shopping and create a better customer experience," said Jaleh Bisharat, Amazon.com vice president of marketing. "1-Click and Gift-Click make shopping easy and hassle-free, and Wish List takes the uncertainty out of gift-giving-they're the perfect threesome to help you with your holiday shopping this year."

1-Click securely stores billing and shipping information so that each customer needs only one click of the mouse to buy a selected item, rather than entering the same information over and over again for each purchase. In recognition of the innovation and unique nature of 1-Click, the U.S. Patent Office awarded Patent No. 5960411 to Amazon.com for 1-Click on September 28, 1999.

About Amazon.com, Inc.

Amazon.com, Inc. (NASDAQ: AMZN), and its subsidiaries ("Amazon.com") comprise the Internet's No. 1 music, No. 1 video, and No. 1 book retailer. Amazon.com opened its, virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection with online auctions, toys, electronics, free electronic greeting cards, and more than 4.7 million book, music-CD, video, DVD, and computer-game titles. Amazon.com seeks to be the world's most customer-centric company, where people can find and discover anything they may want to buy online. As part of its efforts to provide the best shopping experience for customers, Amazon.com provides secure credit-card payment, personalized recommendations, streamlined ordering through 1-Click technology, and hassle-free auction bidding with Bid-Click.

Amazon.com operates two international Web sites: www.amazon.co.uk in the United Kingdom and www.amazon.de in Germany. Amazon.com also operates PlanetAll (www.planetall.com), a Web-based address book, calendar, and reminder service. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crewmembers dating from the birth of film in 1892 to the present. Amazon.com also operates LiveBid.com (www.livebid.com), the sole provider of live-event auctions on the Internet.

In addition, Amazon.com has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient: drugstore.com, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at www.drugstore.com; Pets.com, the online leader for pet products, expert information, and services, at www.pets.com; HomeGrocer.com, the first fully integrated Internet grocery-shopping and home-delivery service, with operations in Seattle and Portland, Oregon, at www.homegrocer.com; and Gear.com, which offers brand-name sporting goods at prices from 20 to 90 percent off retail, at www.gear.com.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risks of system interruption, management of potential growth, risks related to auction services, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and Quarterly Reports on Form 10-Q for the quarters ended March 31, 1999 and June 30, 1999.

Amazon.com, Amazon.com Auctions, Amazon.co.uk, Amazon.de, Internet Movie Database, PlanetAll, Earth's Biggest Selection, Bid-Click, and 1-Click are either registered trademarks or trademarks of Amazon.com, Inc., or its affiliates. All other names mentioned herein may be trademarks of their respective owners.


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