|Amazon.com and Geocities Strike Exclusive Bookseller Agreement|
Earth's Biggest Bookstore and the World's Largest and Fastest Growing Internet Community Team Up to Provide Users New Features and Services
SEATTLE, WA (December 3, 1997)-- Amazon.com, Earth's Biggest Bookstore (Nasdaq: AMZN) and GeoCities, the world's largest and fastest growing community on the Internet, today announced an agreement naming Amazon.com (www.amazon.com) the exclusive bookseller on GeoCities (www.geocities.com). In addition, GeoCities will incorporate Amazon.com throughout its 39 themed communities, offering GeoCities members and visitors new book features and services based on their areas of interest.
Under the terms of the agreement, Amazon.com will be an anchor tenant in the GeoCities Marketplace and will have a prominent position on the GeoCities home page, neighborhood home pages, and neighborhood topic pages, providing GeoCities members and visitors easy access to Amazon.com's catalog of more than 2.5 million books. In addition, the two companies will team up in co-marketing efforts designed to attract GeoCities members, or "Homesteaders" to Amazon.com's successful Associates Program, providing Homesteaders the opportunity to sell books directly from their home pages through Amazon.com. A "Book Guide" program will also be created which will enable users to host chat sessions and provide bulletin boards about books, authors, and book genres, and to easily find Book Guides that are currently in operation. A combination of banners in high-traffic areas, targeted pop-up advertisements, interstitials, and other promotional programs will also be used to promote book buying opportunities through Amazon.com to GeoCities users.
"As the largest and fastest growing community on the Internet, GeoCities already offers our millions of members and visitors a variety of valuable shopping opportunities," said David Bohnett, president and CEO of GeoCities. "We recognize that expanding our online commerce offerings enhances this value proposition for our users and we are excited to be partnering with Amazon.com to further this mission."
"Amazon.com's Associates Program gives communities across the Web a chance to profitably marry their areas of interest with our bookstore," said Jeff Bezos, Amazon.com founder and CEO. "We currently have more than 21,000 Associate members who have enrolled to sell books from their sites and we are particularly enthusiastic to extend the advantages of this program to the more than one million members of the GeoCities Homesteader community."
Based in Santa Monica, CA, with advertising sales offices in New York and San Francisco, GeoCities (www.geocities.com) is the largest community of free home pages on the Web. The site currently receives more than 477 million page views and 77 million individual visits each month, according to IPRO's September 1997 report. PC Meter's latest analysis (September 1997) reported that one in five Internet users visited GeoCities in the month of September. In January of 1997, the company closed on a $9.0 million round of venture capital financing from SOFTBANK Holdings Inc., Chase Capital Partners, InnoCal, CMG@Ventures and Flatiron Partners. Recently, SOFTBANK Corporation of Japan and GeoCities launched a joint venture to develop an Internet-related company in Japan.
Amazon.com Inc., Earth's Biggest Bookstore, is the leading online retailer of books and is the premier bookseller on AOL .com, Yahoo!, Netscape, Excite, the AltaVista Search Service, @Home Network, and the Prodigy Shopping Network. Amazon.com offers a catalog of 2.5 million titles, easy-to-use search and browse features, e-mail services, personalized shopping services, secure Web-based credit card payment, and direct shipping to customers. Amazon.com has virtually unlimited online shelf space and offers customers a vast selection through an efficient search-and-retrieval interface, as well as streamlined ordering through 1-ClickSM technology.
Amazon.com is headquartered at 1516 Second Avenue, Seattle, WA 98101. Internet address: http://www.amazon.com. Telephone: (206) 622-2335.
This announcement contains forward-looking statements that involve risks and uncertainties, and actual results may differ materially from predicted results. Potential risks and uncertainties include, among others, Amazon.com's limited operating history, the unpredictability of its future revenues, and risks associated with capacity constraints and management of growth. More information about factors that potentially could affect Amazon.com's financial results is included in the company's final prospectus, dated May 15, 1997, as well as the company's Form 10Q for the third quarter ended September 30, 1997, both filed with the Securities and Exchange Commission.
Amazon.com, Earth's Biggest Bookstore, and 1-Click are service marks of Amazon.com Inc. All other names are trademarks and/or registered trademarks of their respective owners.