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Amazon.com Announces New Deeper Discounts

30% Off Audiobooks, 20% Off Calendars, Up to 89% Off Value Books

SEATTLE, WA (November 21, 1997)-- Effective today, Amazon.com, Inc. (Nasdaq: AMZN), Earth's Biggest Bookstore, is deeply discounting virtually all audiobooks (more than 30,000 audiobooks) as well as virtually all 1998 calendars in all categories (more than 1,000 calendars). The discount on audiobooks is 30 percent, and the calendar discount is 20 percent. Audiobooks and calendars round out holiday gift-giving, and customers will appreciate the new savings. In addition, book lovers looking to spend less will love Amazon.com's new special value editions, with discounts of up to 89 percent.

These new discounts are in addition to Amazon.com's already low everyday prices of up to 40 percent off on 400,000 books in its catalog of 2.5 million titles.

Expensive and Rare Books

For those looking to give a truly exceptional gift, Amazon.com today introduces a selection of exceedingly rare gift books, including a first edition of Thomas Hardy's classic, Tess of the Urbervilles ($10,000.00), and a handwritten letter by Thomas Jefferson ($34,000.00).

"We're absolutely committed to providing our customers with exceptional values on an exceptional selection of books. We now offer great books for as little as $5.00 and as much as $50,000.00. These new discounts and our expanded selection are simply additional steps to deliver the best shopping experience to our customers," said Jeff Bezos, Amazon.com founder and CEO.

These discounts and features complement the earlier launch of Amazon.com's holiday Gift Center, a powerful recommendation service that includes thousands of gift ideas from Amazon.com's editors, dynamic new personalized gift-matching services (specialized for both adults and children), gift certificates, and much more.

Amazon.com Inc., Earth's Biggest Bookstore, is the leading online retailer of books and is the premier bookseller on AOL.com, Yahoo!, Netscape, Excite, the AltaVista Search Service, @Home Network, and the Prodigy Shopping Network. Amazon.com offers a catalog of 2.5 million titles, easy-to-use search and browse features, e-mail services, personalized shopping services, secure Web-based credit card payment, and direct shipping to customers. Amazon.com has virtually unlimited online shelf space and offers customers a vast selection through an efficient search-and-retrieval interface, as well as streamlined ordering through 1-ClickSM technology.

Amazon.com is headquartered at 1516 Second Avenue, Seattle, WA 98101. Internet address: http://www.amazon.com. Telephone (206) 622-2335.

This announcement contains forward-looking statements that involve risks and uncertainties, and actual results may differ materially from predicted results. Potential risks and uncertainties include, among others, Amazon.com's limited operating history, the unpredictability of its future revenues, and risks associated with capacity constraints and management of growth. More information about factors that potentially could affect Amazon.com's financial results is included in the company's final prospectus, dated May 15, 1997, as well as the company's Form 10Q for the third quarter ended September 30, 1997, both filed with the Securities and Exchange Commission.

Amazon.com, Earth's Biggest Bookstore, and 1-Click are service marks of Amazon.com Inc. All other names are trademarks and/or registered trademarks of their respective owners.


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