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Amazon.com Rings in the Holidays with the Ultimate Online Shopping Solution

Earth's Biggest Bookstore makes it fast, fun, and convenient to find and send the perfect gifts this holiday season SEATTLE, WA (November 18, 1997)-- Amazon.com, Earth's Biggest Bookstore (Nasdaq: AMZN), is suiting up for the holidays with the launch of an innovative new Gift Center that makes Amazon.com the perfect one-stop, online-shopping solution for book lovers everywhere this holiday season.

The powerful new features of the Amazon.com Gift Center–including thousands of gift recommendations from Amazon.com's editors, dynamic new personalized gift-matching services (one for grownups and one for kids), and gift certificates–make it simple, fast, and fun to find and send the best gifts this holiday season.

"Books are ideal gifts for the holidays or any other time of year," said Jeff Bezos, founder and CEO of Amazon.com. "With more than 2.5 million titles in our catalog, we've got something for everyone, no matter what age, personality, or passion–from Beginning Java to Green Eggs and Ham and everything in-between."

"With a few simple mouse clicks, customers can select and order their gifts, choose any of 10 festive gift-wraps, and have their packages wrapped and sent with a personalized message anywhere in the world. This is especially good news for those who don't want to fight bad weather, traffic, and shopping mall crowds," adds Bezos.

About the Amazon.com Gift Center

The new Gift Center augments Amazon.com's powerful recommendation services, making it faster and easier than ever for book lovers to find a tailor-made gift for each person on their shopping lists. For the holiday-focused launch, the Gift Center features thousands of recommendations in such popular gift-giving categories as "Stocking Stuffers," "For the Person Who Has Everything," and "Kids' Books."

Customers who prefer to shop by subject can easily enlarge their searches to encompass thousands of subjects in 24 easy-to-navigate subject categories: from mystery, music, and biographies to art, audiobooks, and history. Each subject category provides book excerpts, reviews, Essential Bookshelves, recommended reads, bestsellers, award winners, great gift ideas, and more.

Gift Certificates

Customers looking for a guarantee that those on their list will get exactly what they want this holiday season, and throughout the year, now have the option of sending Amazon.com gift certificates. Delivered in traditional paper form or via e-mail, Amazon.com gift certificates make it fun and easy to delight a hard-to-please friend or dazzle a dad who has it all. Online gift certificates are an innovative new way to send gifts to Internet friends and business associates, as an e-mail address is all that is required. Also, for the last-minute shopper, online gift certificates can be sent up to the very last minute and still arrive in time for the holidays. Amazon.com gift certificates can be issued in any dollar amount between U.S. $10.00 and U.S. $500.00.

Special Features for Kids

Home to more than 100,000 books for children and young adults, Amazon.com has added a special Gift Ideas for Kids feature in the Gift Center to help adults find the perfect books for children of any age and any personality. With Gift Ideas for Kids, for example, it's easy to find the perfect gift books for the insect lover who's crazy about bugs and spiders, and the ballerina who's passionate about purple.

In response to customer requests, Amazon.com has also added a new feature that makes it easy to search for children's books by age range. For example, finding the perfect "moon" book for a preschooler or a 10-year-old is as simple as entering "moon" and clicking on the appropriate target age range. A list of recommendations for a preschooler would include Goodnight Moon, whereas Apollo to the Moon would appear on a recommendation list for a 10-year-old.

"We've worked hard at Amazon.com to make gift shopping easier than ever for our customers," adds Bezos, "leaving more time for them to enjoy their family and friends instead."

Amazon.com Inc., Earth's Biggest Bookstore, is the leading online retailer of books and is the premier bookseller on AOL.com, Yahoo!, Netscape, Excite, the AltaVista Search Service, @Home Network, and the Prodigy Shopping Network. Amazon.com offers a catalog of 2.5 million titles, easy-to-use search and browse features, e-mail services, personalized shopping services, secure Web-based credit card payment, and direct shipping to customers. Amazon.com has virtually unlimited online shelf space and offers customers a vast selection through an efficient search-and-retrieval interface, as well as streamlined ordering through 1-ClickSM technology.

Amazon.com is headquartered at 1516 Second Avenue, Seattle, WA 98101. Internet address: http://www.amazon.com. Telephone (206) 622-2335.

This announcement contains forward-looking statements that involve risks and uncertainties, and actual results may differ materially from predicted results. Potential risks and uncertainties include, among others, Amazon.com's limited operating history, the unpredictability of its future revenues, and risks associated with capacity constraints and management of growth. More information about factors that potentially could affect Amazon.com's financial results is included in the company's final prospectus, dated May 15, 1997, as well as the company's Form 10Q for the third quarter ended September 30, 1997, both filed with the Securities and Exchange Commission.

Amazon.com, Earth's Biggest Bookstore, and 1-Click are service marks of Amazon.com Inc. All other names are trademarks and/or registered trademarks of their respective owners.


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