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Earth's Biggest Bookstore Serves Millionth Unique Customer

Earth's Biggest Bookstore Serves Millionth Unique Customer

SEATTLE, WA (October 14, 1997)-- Amazon.com, Inc. (NASDAQ: AMZN) today announced it will be the first Internet retailer to reach the one-millionth new customer milestone. Celebrating its number one status in e-commerce traffic, the company today kicks off a two-week customer promotion "You're One in a Million at Amazon.com."

Harking back two years -- when Founder and CEO Jeff Bezos started Amazon.com out of his garage in a suburb of Seattle, wrapping orders and then delivering them to the post office in the family car -- Bezos will hand deliver an order celebrating the one millionth new customer, regardless of the order's destination.

"We have customers in more than 160 countries," said Bezos, "I don't know if I'm on my way to Tanganyika or Beijing in the next several days, or if I'm travelling by jet or jet-ski, Daimler or dug-out canoe."

In just two years, Amazon.com (www.amazon.com) has established itself as not only the leader in online booksellers but as the leading Internet retailer, according to the latest report from Media Metrix (formerly PC Meter). With an estimated 4.5% of all Web households visiting Amazon.com during August, 1997, Amazon.com received more traffic than Internet giants wal-mart.com, QVC.com, and landsend.com combined.

Amazon.com continues to advance in the Media Metrix reach rankings. The company has moved from an 87 ranking in January 1997 to a 29 ranking in August 1997, led mainly by search engines and directory services. According to Media Metrix, Amazon.com has seven and a half times the reach ratings of its number one competitor and is the only bookseller in the top 500 Web sites.

During the two-week promotion period, Amazon.com will thank its customers by awarding a $10,000 prize in the "You're One in a Million at Amazon.com" promotion. Also each day, 100 Amazon.com T-shirts will be awarded.

Amazon.com, Inc., Earth's Biggest Bookstore, is the leading online retailer of books and is the premier bookseller on AOL.com, Excite.com, Yahoo!, AltaVista Search Network, and the Prodigy Shopping Network. Amazon.com offers a catalog of 2.5 million titles, easy-to-use search and browse features, e-mail services, personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon.com has virtually unlimited online shelf space and can offer customers a vast selection through an efficient search-and-retrieval interface.

This announcement contains forward-looking statements that involve risks and uncertainties, and actual results may differ materially from predicted results. Potential risks and uncertainties include, among others, Amazon.com's limited operating history, the unpredictability of its future revenues, and risks associated with capacity constraints and management of growth. More information about factors that potentially could affect Amazon.com's financial results is included in the company's final prospectus, dated May 15, 1997, as filed with the Securities and Exchange Commission, as well as the company's Form 10Q for the second quarter ended June 30, 1997 and filed with the Securities and Exchange Commission.

Some restrictions apply to the "You're One in a Million at Amazon.com" promotion, please see full rules and regulations at Amazon.com's Web site, www.amazon.com.

Amazon.com and Earth's Biggest Bookstore are service marks of Amazon.com, Inc. All other names are trademarks and/or registered trademarks of their respective owners.

Amazon.com, Inc., is headquartered at 1516 Second Avenue, Seattle, WA 98101. Internet address: http://www.amazon.com. Telephone: (206) 622-2335.


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