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Earth's Biggest Bookstore Offers Premium Associate Incentive to Top 500 PC Meter Sites

Amazon.com Celebrates 15,000 Associate Sites

SEATTLE, WA (September 8, 1997)-- Further expanding its Web presence, Amazon.com (NASDAQ: AMZN) today announced a new incentive to recruit the Top 500 PC Meter sites as Premium Associates. This new offer is an extension of Amazon.com's tremendously successful Associates Program in which participating Web sites earn referral fees by recommending books. Amazon.com's Associates Program is currently celebrating the enrollment of more than 15,000 Associate Web sites. The Top 500 PC Meter sites will be eligible for a 50% bonus over the existing referral fee structure. This means that more than 400,000 titles will be eligible for a 22.5% referral fee, and Amazon.com's remaining 1.1 million in-print titles will be eligible for a 7.5% referral fee. The bonus will be paid on qualifying sales made between October 1, 1997, and March 31, 1998.

The Amazon.com Associates Program is an innovative model for Internet-based commerce. Established in July 1996, the Associates Program allows individual Web sites to select books of interest to their visitors, add their own reviews and recommendations, and link directly to the Amazon.com catalog. Amazon.com handles the secure online ordering, customer service, and shipping, and sends weekly, automatically generated sales reports via e-mail. Associates enroll on the Amazon.com Web site and can be up and running in hours. Participation in the program is free.

Additional enhancements to the Associates Program are planned in the coming months. Full details of the program and instructions for enrolling can be found at http://www.amazon.com/associates.

Media Metrix, Inc., The PC Meter Company, is the leader in usage measurement services for the new interactive media and digital technologies. Its flagship is the syndicated World Wide Web Audience Measurement Service, which provides objective third-party usage statistics and demographics of Web users. Other Media Metrix measurement services address online services, and use of computer hardware, computer software and other new interactive technologies.

Amazon.com, Inc., Earth's Biggest Bookstore, is the leading online retailer of books and is the premier bookseller on AOL.com, Excite.com, Yahoo!, and Prodigy Shopping Network. Amazon.com offers a catalog of 2.5 million titles, easy-to-use search and browse features, e-mail services, personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon.com has virtually unlimited online shelf space and can offer customers a vast selection through an efficient search-and-retrieval interface.


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