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Amazon.com Secures Exclusive Bookseller Position on Prodigy Shopping Network

SEATTLE, WA and WHITE PLAINS, NY (September 3, 1997)-- Amazon.com, Inc. (NASDAQ: AMZN) and Prodigy Services Corporation today announced an agreement naming Amazon.com the exclusive bookseller on the Prodigy Shopping Network. Under the terms of the agreement, Prodigy Shopping Network (http://www.shopnet.prodigy.com) will offer Internet users a direct gateway to the Web site of online bookseller Amazon.com (www.amazon.com).

The Prodigy Shopping Network search engine shops across a database of more than 20,000 items and enjoys a large and loyal user base. In the future, users will find Amazon.com to be prominent in the Prodigy Shopping Network Mall with direct links to Amazon.com content from relevant areas inside the Prodigy Internet service.

Merchandisers on the Prodigy Shopping Network also include JCPenney, PC Flowers & Gifts, The Cheeseboard, Computer Express, The Gift Sender, The NBA Shop, World Beer and Cigar Direct, Music Style, and Health Oasis.

The agreement is the latest in Amazon.com's continuing commitment to provide online customers with easy and enjoyable methods of shopping from its catalog of more than 2.5 million titles. Amazon.com also recently established premier bookseller agreements with America Online, Excite, and Yahoo.

Amazon.com delivers both the broad selection and high quality service our members have come to rely on when shopping online, said Seth Radwell, Prodigy's Senior Vice President of Content. We look forward to creating innovative promotions that capitalize on the heightened interactivity of the Prodigy Shopping Network.

We are pleased to be able to extend the ease of use for Prodigy customers, who have been valuable to us as we've built our customer base, said Rick Ayre, Vice President of Editorial for Amazon.com. In addition, this exclusive arrangement continues to extend our reach on the Web and further, right into the Prodigy Service.

Prodigy Services Corporation is a wholly-owned subsidiary of Prodigy, Inc., an international creator and distributor of Internet-based content and services. PC Magazine has selected Prodigy Internet as Editor's Choice for an ISP.

Amazon.com, Inc., Earth's Biggest Bookstore, is the leading online retailer of books, offering a catalog of 2.5 million titles, easy-to-use search and browse features, e-mail services, personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon.com has virtually unlimited online shelf space and offers customers a vast selection through an efficient search and retrieval interface.


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