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Yahoo! and Amazon.com to Deliver Innovative New Navigational Service for Books on the Web

Amazon.com Selected as Premier Provider for Book Services on Yahoo!

SANTA CLARA,CA and SEATTLE, WA (July 7, 1997)-- Yahoo! Inc. (Nasdaq:YHOO) and Amazon.com, Inc. (Nasdaq:AMZN) today announced an agreement under which Amazon.com will be the premier bookseller featured on Yahoo! (www.yahoo.com). Amazon.com and Yahoo! will offer users direct links to related Amazon.com (www.amazon.com) book titles from every Yahoo! search result and book category page. This alliance brings together the world's single largest Internet navigational guide with the largest online bookseller, offering more than 2.5 million titles to provide users with the broadest, most comprehensive and easiest access to information on the Web. "Yahoo! has established itself as the Web's leading provider of value-added information and services in a variety of popular subject areas," said Jeff Mallett, Senior Vice President of Business Operations, Yahoo!. "This alliance provides a seamless transition for Yahoo! users researching information on books and related sites to now include the ability to purchase relevant books directly from Amazon.com."

"Working with Yahoo!, one of the web's largest distributors of information and services and a site with among the largest audience reach on the Internet, will allow us to further expand the reach and visibility of Amazon.com," said Jeff Bezos, president and CEO of Amazon.com. "This agreement furthers our strategy of providing customers with as many possible points of access to our store and our vast selection of 2.5 million titles." Expected to be launched in fall 1997, the new service offers users the opportunity to review and purchase relevant book titles from Amazon.com. Initially the service will be integrated throughout the Yahoo! main site as well as My Yahoo! And the 11 Yahoo! Metro sites. As the premier Yahoo! bookseller, Amazon.com will also receive extensive promotional exposure throughout Yahoo!, including banner advertising and relevant keyword placement.

About Amazon.com

Amazon.com, the Earth's Biggest Bookstore, is the leading online retailer of books and offers a catalog of 2.5 million titles, easy to use search and browse features, email services, Web-based credit card payment and direct shipping to customers. Amazon.com has virtually unlimited online shelf space and can offer customers a vast selection through an efficient search and retrieval interface.

About Yahoo!

Yahoo! Inc. is an Internet media company that offers a network of globally branded properties, specialty programming and aggregated content distributed primarily on the Web, serving business professionals and consumers. As the first online navigational guide to the web, www.yahoo.com is the single largest guide in terms of traffic, advertising, and household reach, and is one of the most recognized brands associated with the Internet. Yahoo! Inc. continues to develop a family of community services, including Yahoo! Chat, Classifieds, and Yellow Pages, along with targeted Internet guides for geographic audiences (Yahoo! Japan, UK & Ireland, France, Germany, Canada, San Francisco Bay Area, Los Angeles, New York, Chicago, Washington, D.C., Boston, Austin, Seattle, Dallas/Fort Worth, Atlanta, Twin Cities); shared-interest audiences (Yahoo! Internet Life magazine and website, Yahoo! Finance, Yahoo! News and unfURLed, MTV/Yahoo!'s online music guide); and demographic audiences (Yahooligans!, a Web guide for kids; and Beatrice's Web Guide for women). Yahoo! Inc. is headquartered is Santa Clara, Calif., and can be found on the Web at www.yahoo.com.

This announcement contains forward-looking statements that involve risks and uncertainties, and actual results may differ materially from predicted results. Potential risks and uncertainties include, among others, Amazon.com's limited operating history, the unpredictability of its future revenues and risks associated with capacity constraints and management of growth. More information about factors that potentially could affect Amazon.com's financial results is included in the company's final prospectus dated May 15, 1997, as filed with the Securities and Exchange Commission.

Yahoo!, the Yahoo! logo, and Yahooligans! are trademarks and/or registered trademarks of Yahoo! Inc. Beatrice's Web Guide is a trademark of Yahoo! Inc. and Wire Networks, Inc. Amazon.com and Earth's Biggest Bookstore are service marks of Amazon.com, Inc. All other names are trademarks and /or registered trademarks of their respective owners.


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