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Amazon.com Electronic Greeting Cards and Free Voice Messages with onebox.com

Amazon.com and onebox.com introduce new way to personalize e-cards in time for holiday season

SEATTLE, October 18, 1999 -- Leading online retailer Amazon.com (NASDAQ:AMZN) today announced that customers can now send free, personalized voice messages with every electronic greeting card at Amazon.com Cards. The new feature, developed with onebox.com, can be found at www.amazon.com/cards.

Voice messages can be easily attached to any of Amazon.com's hundreds of free electronic greeting cards. With this new voice-greeting option, card senders can sing a song, recite a poem or add whatever best expresses their thoughts to a friend or loved one.

"Since we launched our electronic-greeting-card site in April, we've significantly expanded our card collection, and we've added great features, such as music, new animation, and now voice greetings," said Eric Broussard, Amazon.com Cards' general manager. "Voice greeting cards are a great way for our customers to personalize messages-it's fun, free and easy to use, especially as Halloween and the holiday season approach."

To attach a private voice message to an electronic greeting card, visitors can simply select a card, click "Add a voice greeting" on the card's personalization page, and call a toll-free number to record his or her message privately. Customers have up to four hours to call in and record greetings once they have addressed their cards, and each card will be sent immediately after the voice message is recorded.

Card recipients will hear the greeting over their computer immediately upon opening the card - there is no download required. Those without sound capabilities on their computers can call a toll-free number and listen to their special greetings over the phone.

Amazon.com worked with onebox.com to bring electronic-greeting-card enthusiasts this new greeting option. onebox.com is the Web's fastest-growing provider of free voicemail, e-mail, and fax messaging, providing users with one convenient place to receive, review, and organize all their messages, as well as providing compelling voice-enabled applications that enhance the content of today's most popular sites on the Web. Through patent-pending technology and user-friendly design, onebox.com makes using new Web applications like voicemail easy, fun, and reliable.

"onebox.com is very excited to be working with Amazon.com to be able to deliver the warmth, fun, and personalization of voice messages to the large selection of electronic greeting cards offered in the Amazon.com card collection," said Ross A. Bott, president and CEO of onebox.com. "onebox.com technology makes the recording and retrieving of personalized greetings fast, easy and reliable." Amazon.com's voice-greeting service is free of charge and does not require registration.

About Amazon.com, Inc.

Amazon.com, Inc. (NASDAQ: AMZN), and its subsidiaries ("Amazon.com") are the Internet's No. 1 music, No. 1 video, and No. 1 book retailer. Amazon.com opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection with online auctions, toys, electronics, free electronic greeting cards, and more than 4.7 million book, music-CD, video, DVD, and computer-game titles. Amazon.com seeks to be the world's most customer-centric company, where people can find and discover anything they may want to buy online. As part of its efforts to provide the best shopping experience for customers, Amazon.com provides secure credit-card payment, personalized recommendations, streamlined ordering through 1-Click technology, and hassle-free auction bidding with Bid-Click.

Amazon.com operates two international Web sites: www.amazon.co.uk in the United Kingdom and www.amazon.de in Germany. Amazon.com also operates PlanetAll (www.planetall.com), a Web-based address book, calendar, and reminder service. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to the present. Amazon.com also operates LiveBid.com (www.livebid.com), the sole provider of live-event auctions on the Internet.

In addition, Amazon.com has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient: drugstore.com, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at www.drugstore.com; Pets.com, the online leader for pet products, expert information and services, at www.pets.com; HomeGrocer.com, the first fully integrated Internet grocery-shopping and home-delivery service, with operations in Seattle and Portland, Oregon, at www.homegrocer.com; Gear.com, which offers brand name sporting goods at prices from 20% to 90% off retail, at www.gear.com .

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risks of system interruption, management of potential growth, risks related to auction services, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and Quarterly Reports on Form 10-Q for the quarters ended March 31, 1999 and June 30, 1999.

About onebox.com

onebox.com (http://www.onebox.com), the next-generation consumer communications company, is the leading provider of Internet based messaging services that deliver free voicemail, email, and fax, for the Web and telephone. onebox.com has partnered with leading Web providers to deliver these services as well as creating a new category of voice-enabled applications that enhance the content of today's most popular Web sites. The company has an alliance with Amazon.com, and partners include ZDNet. Everyone from mobile professionals to college students to teens will appreciate onebox.com's convenience, simplicity and privacy. Based on breakthrough, patent-pending technology and a pure IP infrastructure, onebox.com has been designed from inception to deliver high-quality services that will scale to support millions of consumers worldwide. onebox.com is a privately held company founded in May 1998 and is based in San Mateo, California.


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