|Mr. Fickle's Fabulous Fudge Wins Grand Prize in Amazon.com's Harry Potter Magical Candy Contest|
Twenty thousand magical candy ideas submitted by children from all over North America
SEATTLE- November 4, 1999--From Delectable Drizzly Downpour Delights to Jolly Jumpin' Jokers, children inspired by Harry Potter sent thousands of magical candy drawings and descriptions in hopes of winning the grand prize in Amazon.com's (NASDAQ: AMZN) Harry Potter Magical Candy Contest. In the end, Mr. Fickle's Fabulous Fudge, created by 11-year-old Vanessa P. of Mountain View, California, was chosen from more than 20,000 entries.
The grand-prize-winning Harry Potter Magical Candy Contest entry, which can be found at www.amazon.com/candy-contest, is described by Vanessa as follows:
"Try Mr. Fickle's Fabulous Fudge, the fudge that grows plants completely made out of candy. Sold at Honeydukes Candy Shop for a sickle per eighth of a pound (sugar fertilizer included). Sprinkle Mr. Fickle's Fabulous Sugar Fertilizer over the fudge and watch it sprout candy plants before your very eyes! Everything's eatable [sic] and it's made from chocolate, sour strips, peppermints, bubble gum, and much, much more! It never goes bad, melts, or disappears until everything is eaten!"
"We were overwhelmed by the thousands of wonderful, inventive, and sometimes hilarious candy inventions," said Amazon.com's Children's Books Editor Karin Snelson. "We are thrilled to see children's passion and creativity come to life, and be able to share the drawings and descriptions on our site for Harry Potter fans around the world to enjoy."
For submitting the winning entry, Vanessa was awarded:
Amazon.com invited children ages 6 to 13 to invent a wizard candy "so wonderful, so fabulously strange, with such magical powers that it would impress even Harry Potter." Contest entrants were asked to draw color pictures of their candy creations, name them "something wild and goofy, " and describe their magical powers or unusual flavors in 100 words or fewer. Classes from elementary and middle schools all over the United States and Canada responded to the challenge and entered their magical candy ideas.
Ten runners-up will also receive prizes, including a donation to the winner's school library of a $500 gift certificate from Amazon.com for books; a boxed set of signed Harry Potter books; lightning-bolt temporary tattoos; and a $100 gift certificate from Amazon.com for the contestant. All of the Harry Potter Magical Candy Contest Winners-including pictures of the winning entries-can be seen at www.amazon.com/candy-contest or at www.amazon.com/kids, the Amazon.com Children's Book Store. The runner-up winners are:
About Amazon.com, Inc.
Amazon.com (Amazon.com, Inc. and its subsidiaries) is the Internet's No. 1 music, No. 1 video, and No. 1 book retailer. Amazon.com opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection with online auctions, toys, electronics, and free electronic greeting cards. Amazon.com lists more than 18 million unique items in categories including books, CDs, toys, electronics, videos, DVDs, and computer games. Through Amazon.com zShops, any business or individual can sell virtually anything to Amazon.com's more than 13 million customers, and with Amazon.com Payments, any seller can accept credit-card transactions, avoiding the hassles of offline payments.
Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they may want to buy online. Amazon.com's All Product Search scours the Web to help customers find merchandise that is not available at Amazon.com, Amazon.com Auctions, or Amazon.com zShops, making Amazon.com the shopping destination to find anything.
Amazon.com operates two international Web sites: www.amazon.co.uk in the United Kingdom and www.amazon.de in Germany. Amazon.com also operates PlanetAll (www.planetall.com), a Web-based address book, calendar, and reminder service. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to the present. Amazon.com also operates Amazon.com LiveBid Auctions (http://livebid.amazon.com), the leading provider of live-event auctions on the Internet.
Amazon.com has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient: drugstore.com, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at www.drugstore.com; Pets.com, the online leader for pet products, expert information, and services, at www.pets.com; HomeGrocer.com, the first fully integrated Internet grocery-shopping and home-delivery service, with operations in Seattle, Portland, Oregon, and Southern California, at www.homegrocer.com; and Gear.com, which offers brand-name sporting goods at prices from 20 to 90 percent off retail, at www.gear.com. Amazon.com also has a minority interest in Della & James, the leading online wedding-gift registry, at www.dellajames.com.
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