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Mr. Fickle's Fabulous Fudge Wins Grand Prize in Amazon.com's Harry Potter Magical Candy Contest

Twenty thousand magical candy ideas submitted by children from all over North America

SEATTLE- November 4, 1999--From Delectable Drizzly Downpour Delights to Jolly Jumpin' Jokers, children inspired by Harry Potter sent thousands of magical candy drawings and descriptions in hopes of winning the grand prize in Amazon.com's (NASDAQ: AMZN) Harry Potter Magical Candy Contest. In the end, Mr. Fickle's Fabulous Fudge, created by 11-year-old Vanessa P. of Mountain View, California, was chosen from more than 20,000 entries.

The grand-prize-winning Harry Potter Magical Candy Contest entry, which can be found at www.amazon.com/candy-contest, is described by Vanessa as follows:

"Try Mr. Fickle's Fabulous Fudge, the fudge that grows plants completely made out of candy. Sold at Honeydukes Candy Shop for a sickle per eighth of a pound (sugar fertilizer included). Sprinkle Mr. Fickle's Fabulous Sugar Fertilizer over the fudge and watch it sprout candy plants before your very eyes! Everything's eatable [sic] and it's made from chocolate, sour strips, peppermints, bubble gum, and much, much more! It never goes bad, melts, or disappears until everything is eaten!"

"We were overwhelmed by the thousands of wonderful, inventive, and sometimes hilarious candy inventions," said Amazon.com's Children's Books Editor Karin Snelson. "We are thrilled to see children's passion and creativity come to life, and be able to share the drawings and descriptions on our site for Harry Potter fans around the world to enjoy."

For submitting the winning entry, Vanessa was awarded:

  • A donation to the Graham Middle School library in the form of a $4,000 gift certificate from Amazon.com for books and a boxed set of three Harry Potter books (signed by J.K. Rowling)
  • A Be a Wizard Magic Kit (with lightning-bolt temporary tattoos, stuffed owl, wizard's cape, magic wand, and more)
  • A 3-D model of Vanessa's Mr. Fickle's Fabulous Fudge candy invention, sculpted by Kipling West, a children's book illustrator and artist from Seattle
  • A boxed set of three Harry Potter books signed for Vanessa by J.K. Rowling
  • A $500 Amazon.com gift certificate for Vanessa

Amazon.com invited children ages 6 to 13 to invent a wizard candy "so wonderful, so fabulously strange, with such magical powers that it would impress even Harry Potter." Contest entrants were asked to draw color pictures of their candy creations, name them "something wild and goofy, " and describe their magical powers or unusual flavors in 100 words or fewer. Classes from elementary and middle schools all over the United States and Canada responded to the challenge and entered their magical candy ideas.

Ten runners-up will also receive prizes, including a donation to the winner's school library of a $500 gift certificate from Amazon.com for books; a boxed set of signed Harry Potter books; lightning-bolt temporary tattoos; and a $100 gift certificate from Amazon.com for the contestant. All of the Harry Potter Magical Candy Contest Winners-including pictures of the winning entries-can be seen at www.amazon.com/candy-contest or at www.amazon.com/kids, the Amazon.com Children's Book Store. The runner-up winners are:

  • Eat Me Twice Trolls! by Dustin Schwartz, Robert H. Sperreng Middle School, St. Louis, Missouri
  • Jolly Jumpin' Jokers, by Elizabeth, age 11, Pakachoug School, Auburn, Massachusetts
  • Degnome Candy, by Sage Schroeder, age 7, Indianola Elementary School, Columbus, Ohio
  • Chothes (Chocolate + Clothes), by Max Schouweiler, age 10, Los Encinos School, Studio City, California
  • Delectable Drizzly Downpour Delights, by Karrah Mauro, age 8, Willow Springs Elementary, Fuquay-Varina, North Carolina
  • Chocolate Ink: Write It! Send It! Read It! Eat It! by Jo Warren, Fernbank Elementary, Decatur, Georgia
  • Umpas, by David Schnitman, Age 7, Lester B. Pearson Elementary, Toronto, Ontario, Canada
  • Professor McGonagall's Truth Turtles, by Max O'Neill, age 10, Odyssey Charter School, Altadena, California
  • Captain Calebs' Confectionary Cobwebs, by Grace Zivny, age 12, Homeschooled, Portland, Oregon
  • Nightmare Bats! by Mary Ellen Kennedy, District #44, North Platte, Nebraska

About Amazon.com, Inc.

Amazon.com (Amazon.com, Inc. and its subsidiaries) is the Internet's No. 1 music, No. 1 video, and No. 1 book retailer. Amazon.com opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection with online auctions, toys, electronics, and free electronic greeting cards. Amazon.com lists more than 18 million unique items in categories including books, CDs, toys, electronics, videos, DVDs, and computer games. Through Amazon.com zShops, any business or individual can sell virtually anything to Amazon.com's more than 13 million customers, and with Amazon.com Payments, any seller can accept credit-card transactions, avoiding the hassles of offline payments.

Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they may want to buy online. Amazon.com's All Product Search scours the Web to help customers find merchandise that is not available at Amazon.com, Amazon.com Auctions, or Amazon.com zShops, making Amazon.com the shopping destination to find anything.

Amazon.com operates two international Web sites: www.amazon.co.uk in the United Kingdom and www.amazon.de in Germany. Amazon.com also operates PlanetAll (www.planetall.com), a Web-based address book, calendar, and reminder service. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to the present. Amazon.com also operates Amazon.com LiveBid Auctions (http://livebid.amazon.com), the leading provider of live-event auctions on the Internet.

Amazon.com has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient: drugstore.com, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at www.drugstore.com; Pets.com, the online leader for pet products, expert information, and services, at www.pets.com; HomeGrocer.com, the first fully integrated Internet grocery-shopping and home-delivery service, with operations in Seattle, Portland, Oregon, and Southern California, at www.homegrocer.com; and Gear.com, which offers brand-name sporting goods at prices from 20 to 90 percent off retail, at www.gear.com. Amazon.com also has a minority interest in Della & James, the leading online wedding-gift registry, at www.dellajames.com.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risks of system interruption, management of potential growth, risks related to auction services, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and Quarterly Reports on Form 10-Q for the quarters ended March 31, 1999 and June 30, 1999.


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