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Consumer Electronics Lead Amazon.com's List of Top Products

Gomez Advisors Rates Amazon.com Best Electronics Store Online

SEATTLE - January 6, 2000--Leading online retailer Amazon.com (NASDAQ: AMZN) today announced that sales at its Electronics and Software store surged in the fourth quarter of 1999. Sales in December alone exceeded cumulative sales during the store's first five months of operation.

Amazon.com's number one product by dollar sales across all product lines in December was the 3Com Palm V Connected Organizer. A total of six electronics products were included in Amazon.com's top 10 revenue-generating items for all retail stores for the month:

  • 3Com Palm V Connected Organizer
  • Garmin GPS III+ Personal Navigator
  • 3Com Palm IIIx Connected Organizer
  • Panasonic DVD-L50 Palm Theater
  • Nikon Coolpix 950 Digital Camera
  • Olympus D-450 Zoom Digital Camera

Amazon.com disclosed the sales data in conjunction with the opening of the Consumer Electronics Show in Las Vegas today. "We're thrilled and grateful that so many of our customers chose Amazon.com for their electronics and software needs this holiday season," said Joe Galli, president and COO of Amazon.com.

Despite being a new store, Amazon.com's reputation as the best place for customers to find and discover consumer electronics has been widely recognized. In December 1999, Amazon.com was ranked the No. 1 Online Electronics Store by Gomez Advisors Inc., a leading provider of online research and analysis. In addition, Amazon.com tied for the top overall customer satisfaction rating among online electronics retailers in a December 1999 poll conducted by Harris Interactive, a leading internet-based market research and polling firm.

Electronics shoppers have been quick to embrace the opportunity to shop online. More than half the Amazon.com Electronics customers surveyed recently by Amazon.com described their online shopping experience as better than their experiences in physical brick and mortar stores. Significantly, 90 percent of customers surveyed said they would buy electronics from Amazon.com again.

The growth and recognition of Amazon.com's new Electronics and Software store has led to a growing interest among manufacturers in selling electronics online. "We've enjoyed successful alliances with Hewlett Packard, Xerox, Olympus, and others, and look forward to working with additional manufacturers as we bring our customers the latest and greatest in electronics," said Chris Payne, general manager of Amazon.com's Electronics and Software store.

Launched in July 1999, the Amazon.com Electronics and Software store features a full range of popular electronic products and brands, and a complete software line of office, educational, and gaming titles. To help customers choose from this large selection, Amazon.com Electronics and Software provides detailed buying guides and expert product reviews. These, combined with candid comments and ratings from people who have bought and used the products, make it easy for shoppers to choose the right products for their needs.

About Amazon.com, Inc.

Amazon.com (Amazon.com, Inc. and its subsidiaries) is the Internet's No. 1 music, No. 1 DVD and video, and No. 1 book retailer. Amazon.com (Nasdaq:AMZN - news) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection with online auctions and free electronic greeting cards. Amazon.com lists more than 18 million unique items in categories including books, CDs, toys, electronics, videos, DVDs, home improvement products, software, and video games. Through Amazon.com zShops, any business or individual can sell virtually anything to Amazon.com's more than 15 million customers, and with Amazon.com Payments, any seller can accept credit card transactions, avoiding the hassles of offline payments.

Amazon.com seeks to be the world's most customer-centric company where customers can find and discover anything they may want to buy online. Amazon.com's All Product Search scours the Web to help customers find merchandise that is not available at Amazon.com, Amazon.com Auctions, or Amazon.com zShops, making Amazon.com the shopping destination to find anything.

Amazon.com operates two international Web sites: www.amazon.co.uk in the United Kingdom and www.amazon.de in Germany. Amazon.com also operates PlanetAll (www.planetall.com), a Web-based address book, calendar, and reminder service. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crewmembers dating from the birth of film in 1892 to the present. Amazon.com also operates Amazon.com LiveBid Auctions (http://livebid.amazon.com), the leading provider of live-event auctions on the Internet.

Amazon.com has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient: drugstore.com, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at www.drugstore.com; Pets.com, the online leader for pet products, expert information and services, at www.pets.com; HomeGrocer.com, the first fully integrated Internet grocery-shopping and home-delivery service, with operations in Seattle, Portland, Oregon, and Southern California, at www.homegrocer.com; Gear.com, which offers brand name sporting goods at prices from 20% to 90% off retail, at www.gear.com; and Ashford.com (Nasdaq:ASFD - news), the leading Internet retailer of luxury and premium products and the Web's No. 1 retailer of watches and jewelry, at www.ashford.com. Amazon.com also `has a minority interest in Della.com, which brings together leading retailers with gift registry, expert advice, and personalized gift suggestions to help everyone give better gifts, at www.della.com; and NextCard, Inc., considered the industry's leading issuer of consumer credit on the Internet, at (www.nextcard.com).

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risk of distribution center expansion, risks related to fourth quarter, risks of system interruption, management of potential growth, risks related to auction and zShops services, risks related to fraud and Amazon.com Payments, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and Quarterly Reports on Form 10-Q for the quarters ended March 31, 1999, June 30, 1999 and September 30, 1999.


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