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Amazon.com, in Cooperation with the U.S. Department of Defense, Helps People Thank a Member of the Armed Forces
SEATTLE, Nov 29, 2001 -- Amazon.com (Nasdaq:AMZN), in cooperation with the U.S. Department of Defense (DoD), today announced a joint effort to help individuals easily salute our troops and give a holiday gift to an active service member.

Amazon.com has worked with the DoD to create an online destination (www.amazon.com/saluteourtroops) within Amazon.com's Web site where customers can purchase a gift certificate to be delivered to a man or woman of the Army, Navy, Air Force or Marines.

Starting today, visitors to the Amazon.com/Salute Our Troops page can purchase a $20 Amazon.com gift certificate for a service member, and have the opportunity to share a personal note of support directly on the gift certificate. Amazon.com will deliver all gift certificates to the Department of Defense, which will then distribute them.

"Many people have asked how they can express support for our men and women in uniform," said John M. Molino, deputy assistant secretary of defense for military community and family policy. "While there are many ways to express that support, we are especially grateful for Amazon.com's initiative as a way for the American people to show their appreciation to those who selflessly serve their country."

"We're honored the DoD has chosen to work with us to make it easy for individuals to directly express their support of the heroic men and women of the armed forces," said Jeff Bezos, Amazon.com founder and CEO.

Armed forces gift certificates will be available for purchase through December 26, 2001, and are valid through January 2003. Amazon.com will donate the equivalent of 10 percent of all gift certificates that are redeemed as of January 31, 2003, as well as 100 percent of all gift certificates that are unredeemed as of that date, to the USO (www.uso.org). The USO's mission is to provide morale, welfare and recreation-type services to uniformed military personnel and represent the American people by extending a "Touch of Home" to their military members. The USO is chartered by the U.S. Congress as a nonprofit charitable corporation.

To view the Amazon.com/Salute Our Troops page, or to purchase a gift certificate, visit: www.amazon.com/saluteourtroops. This area of Amazon.com's Web site will also feature select messages of support from customers and a continually updated meter, which will track the number of service members who will receive gift certificates.

    About Amazon.com
Amazon.com opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.com and sellers list millions of unique new and used items in categories such as electronics, computers, kitchen and housewares, books, music, DVDs, videos, camera and photo items, toys, baby and baby registry, software, computer and video games, cell phones and service, tools and hardware, travel services, magazine subscriptions and outdoor living products. Through Amazon Marketplace, zShops and Auctions, any business or individual can sell virtually anything to Amazon.com's millions of customers, and with Amazon.com Payments, sellers can accept credit card transactions, avoiding the hassles of offline payments.

Amazon.com operates four international Web sites: www.amazon.co.uk, www.amazon.de, www.amazon.fr and www.amazon.co.jp. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 275,000 movies and entertainment titles and 1 million cast and crew members dating from the birth of film.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, Amazon.com's anticipated losses, significant amount of indebtedness, competition, strategic alliances, strategic partnerships and business combinations, seasonality, potential fluctuations in operating results and rate of growth, management of potential growth, risks of system interruption, international expansion, consumer trends, risk of fulfillment center optimization, inventory risks, limited operating history, risks related to fraud and Amazon.com Payments, and risks of new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2000, and all subsequent filings, including Quarterly Reports on Form 10-Q.


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