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Amazon Anywhere Provides Complete Mobile Auction Capability With Wireless Phones; Never Miss a Bid With Mobile Alerts

SEATTLE--Sept. 1, 2000--Leading online retailer (Nasdaq:AMZN) ( today launched Mobile Auctions, a wireless service that offers mobile alerts for Amazon Auctions to's more than 23 million customers directly from a mobile phone.

Extending's commitment to providing customers with the largest possible product selection across a broad spectrum of mobile platforms, Amazon Anywhere ( now brings customers with wireless Internet-capable phones the ability to search for new auction items, enter and monitor bids and track sales directly from a handset. In addition, customers can create their own custom alerts to be sent to their handsets or pagers notifying them of the status of their auctions.

"Mobile Auctions provides our customers with convenient access to Amazon Auctions while being away from their computers," said Nayeem Islam, general manager of Amazon Anywhere. "This way, instead of waiting by your computer for the outcome of your auction, you can simply set an alert and get on with your day."

Customers can sign up for mobile alerts on the Amazon Auctions home page ( Auctions is the most trusted auction site on the Web and ranked No. 1 on Gomez Advisors' customer confidence scorecard. Customers need a handset that can receive alphanumeric messages to receive alerts.

About Amazon Anywhere

Launched as a business division of in October 1999, Amazon Anywhere is a leader in mobile e-commerce, providing customers access to Earth's Biggest Selection on from handheld wireless Internet devices. Amazon Anywhere is available on Internet-ready phones and the Palm VII. Service and handset providers that feature mobile shopping for their customers include Bell Mobility, Nextel, Nokia, Motorola and Sprint PCS.

About (, Inc., and its subsidiaries) is the Internet's No. 1 music, No. 1 DVD and video, and No. 1 book retailer. (Nasdaq:AMZN) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. lists more than 18 million unique items in categories including books, CDs, toys, electronics, videos, DVDs,

tools and hardware, lawn and patio items, kitchen products, software, and video games. Through zShops, any business or individual can sell virtually anything to's more than 23 million customers, and with Payments, sellers can accept credit card transactions, avoiding the hassles of offline payments. The company also participates in, the leading auction site for guaranteed art, jewelry and collectibles, at operates three international Web sites:, and It also operates the Internet Movie Database (, the Web's comprehensive and authoritative source of information on more than 220,000 movies and entertainment programs and 800,000 cast and crew members dating from the birth of film in 1892 to 2003.

Amazon Anywhere is the leader in mobile e-commerce, providing access from anywhere in the world to, and on personal digital assistants (PDAs) and through handheld wireless Internet devices that use HDML or the Wireless Application Protocol. has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient:, the only company that offers car buyers the control of auto purchasing online with ongoing service and support from local dealerships, at;, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at;, the online

leader for pet products, expert information, and services, at;, the first fully integrated Internet grocery-shopping and home-delivery service--with operations in Seattle; Portland, Oregon; and Southern California--at;, which offers brand-name sporting goods at prices from 20 to 90 percent off retail, at;, the leading Internet retailer of luxury and premium products and the Web's No.

1 retailer of watches and jewelry, at; Audible, Inc., the leader in Internet-delivered spoken audio for PC-based listening or playback on AudibleReady portable digital audio devices, at; and, a leading online retailer of handcrafted products from around the world, at also has a minority interest in, which brings together leading retailers with gift registry, expert advice and personalized gift suggestions to help everyone give and receive the right wedding gifts, at; NextCard, Inc., considered the industry's leading issuer of consumer credit on the Internet, at; and, the world's leading "e-mmediate" Internet-to-door delivery service, at

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve risks and uncertainties that include, among others,'s limited operating history, anticipated losses, significant amount of indebtedness, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer

trends, competition, risk of distribution center expansion, risks related to fourth quarter performance, risks of system interruption, management of potential growth, inventory risks, risks related to auction and zShops services, risks related to fraud and Payments, and risks of new business areas, international expansion, business combinations, strategic alliances and the Amazon Commerce Network. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1999, and its Quarterly Reports on Form 10-Q for the quarters ended March 31, 2000, and June 30, 2000.

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