Press Release

<< Back Works with Publishers to Make Millions of Book Pages Available for Customers to Flip Through, with Millions More to Follow

SEATTLE--Oct. 10, 2001--

Customers Now Able to Look Inside the Books at

Taking a significant step in helping people find, discover and buy books online, (Nasdaq:AMZN) today launched Look Inside the Book.

This initiative allows customers to flip through the inside pages of thousands of books, while also offering publishers an entirely new way to showcase their books to customers.'s bookstore ( will now feature a vast selection of interior pages from over 25,000 titles, with thousands more titles to come. Whether browsing recipes found in cookbooks, illustrations from children's books, full indices of medical textbooks, first chapters from mystery novels or the millions of other pages available, customers can now explore these pages to help them find the right book.

"With thanks to publishers -- plus a healthy dose of innovation -- we've created an even better way to showcase books online," said Jeff Bezos, founder and CEO. "Flipping through a book's pages online is a unique, powerful way that our customers can find and discover books they'd like to buy."

"Simon & Schuster is excited to participate in the Look Inside the Book program at," said Jack Romanos, president and COO of Simon & Schuster. "Helping their customers crack the spine is simply smart marketing that will allow readers to make even more informed choices." is working with several publishing houses to bring customers millions of pages from a wide range of titles. These include anticipated new releases such as Tiger Woods' "How I Play Golf," children's favorite "Olivia Saves the Circus" by Ian Falconer, and "The Sibley Guide to Bird Life and Behavior" by David Allen Sibley. The company's publisher partners include DK Publishing, HarperCollins Publishers, Holtzbrinck Publishers, Hungry Minds, John Wiley & Sons, McGraw-Hill, Pearson Education, Random House, Scholastic, Simon & Schuster, Stewart House Publishing and Time Warner Trade Publishing.

Customers can also visit's new Reading Room ( to easily access all the titles from which they can view inside pages.

About opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. and sellers list millions of unique new and used items in categories such as electronics, computers, kitchen and housewares, books, music, DVDs, videos, camera and photo items, toys, baby and baby registry, software, computer and video games, cell phones and service, tools and hardware, and outdoor living products. Through Amazon Marketplace, zShops and Auctions, any business or individual can sell virtually anything to's more than 35 million customers (cumulative customer accounts), and with Payments, sellers can accept credit card transactions, avoiding the hassles of offline payments. operates four international Web sites:,, and It also operates the Internet Movie Database (, the Web's comprehensive and authoritative source of information on more than 275,000 movies and entertainment titles and 1 million cast and crew members dating from the birth of film through 2005.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others,'s anticipated losses, significant amount of indebtedness, competition, strategic alliances, strategic partnerships and business combinations, seasonality, potential fluctuations in operating results and rate of growth, management of potential growth, risks of system interruption, international expansion, consumer trends, risk of fulfillment center optimization, inventory risks, limited operating history, risks related to fraud and Payments, and risks of new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2000, and all subsequent filings, including Quarterly Reports on Form 10-Q.

Note: Photos are available at the following URLs:

Tiger Woods' How I Play Golf:

Olivia Saves the Circus:

The Sibley Guide to Bird Life and Behavior:

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