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Co-Branded Borders.com Site, Powered By Amazon.com, Live Today

ANN ARBOR, Mich., Aug 2, 2001 – Borders Group Inc. today re-launched the Borders.com web site (www.borders.com), now teamed with Amazon.com. The co-branded site provides customers with an enhanced online shopping experience.

The new co-branded site provides customers access to Amazon’s vast selection of books, music, videos and DVDs, along with Amazon’s editorial reviews, personalization and recommendations, 1-Clicktm ordering and other key site tools. Transactions via the site will be made through Amazon.com, who will also handle product fulfillment, shipping and customer service.

“This is a great time for customers,” said Tami Heim, president of Borders stores. “The alliance between Borders.com and Amazon.com, brings customers the convenience of online shopping through the co-branded web site and the world’s best e-commerce experience. In the process, we have maintained the personality of Borders.com while providing innovative and unique new features to shoppers.”

“All of us at Amazon.com have worked hard to build the easiest to use and most technologically sophisticated e-commerce platform,” said Harrison Miller, vice president and general manager of Amazon.com’ s Platform Services Group. “We are thrilled to extend the benefits of this platform to Borders.com.”

The site will also include various links to BordersStores.com, a separate site operated by Borders that offers customers exciting new features, such as the ability to access Borders bricks and mortar store inventory.

About Borders Group

Borders Group (NYSE: BGP) is a FORTUNE 500 company and leading retailer of books, music, video and other information and entertainment items with stores in the United States, United Kingdom, Australia, New Zealand, Singapore and the commonwealth of Puerto Rico. Headquartered in Ann Arbor, Mich., Borders Group employs 30,000 worldwide and operates over 340 Borders domestic superstores, 17 international Borders stores, 32 Books etc. locations and approximately 860 Waldenbooks stores.

Additional information for journalists is available at www.bgimediacenter.com. Financial data is hosted on www.bordersgroupinc.com and information on Borders stores is available through www.bordersstores.com.

The two companies announced the intention to launch the co-branded site in April 2001.

About Amazon.com
Amazon.com (NASDAQ: AMZN) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection, along with online auctions and free electronic greeting cards. Amazon.com seeks to be the world’s most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.com and sellers list millions of unique new and used items in categories such as electronics, kitchen and housewares, books, music, DVDs, videos, camera and photo items, toys, software, computer and video games, cell phones and service, tools and hardware, and outdoor living products. Through Amazon Marketplace, zShops and Auctions, any business or individual can sell virtually anything to Amazon.com’s over 35 million cumulative customer accounts, and with Amazon Payments, sellers can accept credit card transactions, avoiding the hassles of offline payments.

Amazon.com operates four international Web sites: www.amazon.co.uk, www.amazon.de, www.amazon.fr and www.amazon.co.jp. It also operates the Internet Movie Database (www.imdb.com), the Web’s comprehensive and authoritative source of information on more than 275,000 movies and entertainment titles and 1 million cast and crew members dating from the birth of film.

Safe Harbor
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, Amazon.com's anticipated losses, significant amount of indebtedness, competition, strategic alliances, strategic partnerships and business combinations, seasonality, potential fluctuations in operating results and rate of growth, management of potential growth, risks of system interruption, international expansion, consumer trends, risk of fulfillment center optimization, inventory risks, limited operating history, risks related to fraud and Amazon.com Payments, and risks of new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2000, and all subsequent Quarterly Reports on Form 10-Q.


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