|Co-Branded Borders.com Site, Powered By Amazon.com, Live Today|
ANN ARBOR, Mich., Aug 2, 2001 – Borders Group Inc. today re-launched the Borders.com web site (www.borders.com), now teamed with Amazon.com. The co-branded site provides customers with an enhanced online shopping experience.
The new co-branded site provides customers access to Amazon’s vast selection of books, music, videos and DVDs, along with Amazon’s editorial reviews, personalization and recommendations, 1-Clicktm ordering and other key site tools. Transactions via the site will be made through Amazon.com, who will also handle product fulfillment, shipping and customer service.
“This is a great time for customers,” said Tami Heim, president of Borders stores. “The alliance between Borders.com and Amazon.com, brings customers the convenience of online shopping through the co-branded web site and the world’s best e-commerce experience. In the process, we have maintained the personality of Borders.com while providing innovative and unique new features to shoppers.”
“All of us at Amazon.com have worked hard to build the easiest to use and most technologically sophisticated e-commerce platform,” said Harrison Miller, vice president and general manager of Amazon.com’ s Platform Services Group. “We are thrilled to extend the benefits of this platform to Borders.com.”
The site will also include various links to BordersStores.com, a separate site operated by Borders that offers customers exciting new features, such as the ability to access Borders bricks and mortar store inventory.
About Borders Group
Borders Group (NYSE: BGP) is a FORTUNE 500 company and leading retailer of books, music, video and other information and entertainment items with stores in the United States, United Kingdom, Australia, New Zealand, Singapore and the commonwealth of Puerto Rico. Headquartered in Ann Arbor, Mich., Borders Group employs 30,000 worldwide and operates over 340 Borders domestic superstores, 17 international Borders stores, 32 Books etc. locations and approximately 860 Waldenbooks stores.
Additional information for journalists is available at www.bgimediacenter.com. Financial data is hosted on www.bordersgroupinc.com and information on Borders stores is available through www.bordersstores.com.
The two companies announced the intention to launch the co-branded site in April 2001.
Amazon.com operates four international Web sites: www.amazon.co.uk, www.amazon.de, www.amazon.fr and www.amazon.co.jp. It also operates the Internet Movie Database (www.imdb.com), the Web’s comprehensive and authoritative source of information on more than 275,000 movies and entertainment titles and 1 million cast and crew members dating from the birth of film.