Press Release

<< Back Announces Agreement with AT&T Wireless

SEATTLE--July 20, 2001--

AT&T "Digital PocketNet" Subscribers Now Have Access

to Virtually All of Amazon's Catalog and Can Purchase with

Just "1-Click Technology"

Global online retailer (Nasdaq:AMZN) recently launched a new alliance with AT&T Wireless (NYSE:AWE), giving all AT&T Digital PocketNet(R) customers access to's wireless website via their Internet-ready wireless phones.

The service utilizes Amazon's proprietary technology and Amazon Anywhere platform, which incorporates many of's patented features, such as 1-Click(TM) Technology ordering, Recommendations, Customers Reviews and All Product Search. With this agreement Amazon Anywhere now has global alliances with 12 mobile phone carriers and service providers worldwide. Earlier this year, it announced wireless i-mode access of its Japanese site,

"By accessing virtually all of our catalog via their mobile devices, AT&T Wireless' mobile Internet customers will be able to shop with more conveniently and with greater ease than ever before," said Robert Frederick, Manager, Amazon Anywhere. "Over the past two years, we have been hard at work developing the best mobile commerce platform tailored to meet our customers' changing needs."

Using their wireless Internet-ready phones, AT&T Digital PocketNet customers can now purchase from nearly all of Amazon's stores, including Books, Music, Video, DVD, Electronics, Kitchen and Housewares and Outdoor Living.

"Adding to the shopping platform of AT&T Digital PocketNet service is a huge plus for our customers. Now they can access well-known features, such as 1-Click Technology ordering and personal Recommendations, making the service even easier to use," says Kris Cone, director of business development for AT&T Wireless. "'s focus on customer-friendly features and services parallels our own commitment to driving mobile commerce forward as we move to more advanced wireless services."

AT&T Digital PocketNet customers will also be able to access Amazon's Wish List and Listmania features. Wish List makes gift giving (and receiving) a snap, by ensuring that the gift a customer orders is exactly what the recipients wants, while Listmania allows customers the ability to share their favorite items for other customers to discover and enjoy. Customers will also be able to search and buy fixed-price products from trusted retailers and independent third-party sellers using Amazon's 1-Click Technology and Payments services.

About Amazon Anywhere

Amazon Anywhere, launched October 1999, is the business division of devoted to non-PC access to Amazon's extensive catalog and services. It is a leader in mobile e-commerce, providing customers with access to Earth's Biggest Selection(R) on's US and international sites from hand-held wireless Internet devices. Amazon Anywhere is available on Internet-ready WAP and i-mode phones, the Palm VII, and other PDA devices. Amazon is currently a world-leading mobile commerce site, with more than 500,000 customers in the U.S. and Europe with WAP and non-PC access of its,, and sites (;; Amazon Anywhere has global alliances with 12 mobile phone carriers and service providers worldwide. Amazon also recently launched "Version 2" of its i-mode service ( for its Japanese site, allowing new and existing Amazon customers in Japan to find, discover and buy Books, Music, DVDs and Video titles from their mobile phones.

About (Nasdaq:AMZN) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. lists millions of unique items in categories such as electronics, kitchen and housewares, books, music, DVDs, videos, camera and photo items, toys, software, computer and video games, tools and hardware, outdoor living and wireless products. Through zShops, any business or individual can sell virtually anything to's over 32 million cumulative customers, and with Payments, sellers can accept credit card transactions, avoiding the hassles of offline payments. operates four international Web sites:,, and It also operates the Internet Movie Database (, the Web's comprehensive and authoritative source of information on more than 275,000 movies and entertainment titles and 1 million cast and crew members dating from the birth of film in 1891 to 2003.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others,'s anticipated losses, significant amount of indebtedness, competition, seasonality, potential fluctuations in operating results, management of potential growth, risks of system interruption, consumer trends, risk of fulfillment center optimization, inventory risks, limited operating history, risks related to fraud and Payments, and risks of new business areas, international expansion, business combinations, strategic alliances and strategic partnerships. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2000, and all subsequent Quarterly Reports on Form 10-Q.

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