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|Amazon.com Wraps Up Its Ninth Holiday With Busiest Season Ever|
SEATTLE--Dec. 26, 2003--Amazon.com (Nasdaq:AMZN)
today announced it has finished its busiest holiday season ever during
which time it set a single-day record with more than 2.1 million units
ordered, or 24 items per second, worldwide.
"Offering more selection than ever and low prices helped our
customers find exactly what they were looking for at Amazon.com this
holiday season," said Jeff Wilke, Amazon.com senior vice president of
worldwide operations and customer service. "We're thankful to the
millions of customers worldwide who trusted us with their holiday
shopping this year."
Worldwide 2003 Holiday Facts
(includes www.amazon.com, www.amazon.co.uk, www.amazon.de,
www.amazon.fr, www.amazon.co.jp and www.amazon.ca)
- On the peak day this season, Amazon's worldwide fulfillment
network shipped over one million packages.
- More than 70,000 gift certificates were ordered worldwide on
December 24, 2003, for delivery via email in time for
- Amazon.com shipped more than 99 percent of orders in time to
meet holiday deadlines worldwide.
Amazon.com 2003 Holiday Facts (www.amazon.com only)
- Compared to 2002, later free shipping deadlines gave customers
four additional days of Free Super Saver Shipping this holiday
season. Deadlines were also extended for Holiday Guaranteed
Shipping, Two-Day Shipping and One-Day Shipping by one extra
day (compared to 2002).
- The last order placed in time for Christmas delivery occurred
at 11:32 a.m. PST on Tuesday, December 23, 2003. The order
contained the perennial Christmas favorite Forensic Pathology,
Second Edition. The order was delivered to Vail, Colorado on
- The "Holiday Shoppers" feature, which tracked the estimated
number of visitors at Amazon.com during the prior 60 minutes,
topped 630,000 on Monday, Dec. 15.
Amazon.com's hot holiday sellers since November 28, 2003 (based on
- In Sporting Goods, pedometers were a popular gift item this
year, with the Sportline 360 Fitness Pedometer taking the top
spot. Scooters, personalized golf balls and snow boards were
also very popular. The Photon Golf Digital Scorecard and the
Pro Performance Sports Hit-A-Way Baseball Trainer were two of
the more interesting best-selling items in the store.
- In Gourmet Food, Harry & David's Tower of Treats, Ghirardelli
chocolates, Omaha Steaks' Top Sirloin, and a veritable
cornucopia of gift baskets were some of the most popular items
ordered for the holidays. An interesting top-seller in this
category was the Fireworks Popcorn Bowl Gift Set sold by
Wisconsinmade (an 11" wood bowl with four varieties of
popcorn, seasonings and two "popcorn forks").
- In Electronics & Office, digital cameras are again the most
popular items driven by higher resolution and better lenses
available for even lower prices than last year; the top-seller
was the Canon Powershot S230. Wireless equipment is also very
popular with both wireless routers and wireless cell phone
headsets among the top-selling items. Netgear's MR814 802.11b
Wireless 4-port cable/DSL router, the Linksys WRT54G
Wireless-G Router and Jabra's FreeSpeak Bluetooth Headset took
- In Home & Garden, the ever-popular shaver gift goes upscale
this year (Norelco's 8894XL Spectra -- James Bond's Shaver of
Choice -- with Polymer Display). The iRobot Roomba robotic
vacuum was also a top-seller. Calphalon Commercial cookware,
the venerable Kitchenaid Classic Stand Mixer, and the Casa
Moda "S'mores" Maker all made the list. The tool to have this
year was the Strait-Line 64001 Laser Level.
- The musical gamut of top-sellers ran from Sarah McLachlan's
Afterglow, to The Beatles' Let it Be...Naked, and Josh
- Video/DVD sales were dominated by the big-name movie series
(new and old). Two Lord of the Rings -- The Two Towers gift
sets, The Matrix Reloaded, Terminator 3, and The Adventures of
Indiana Jones set were all in the top 10.
- The Da Vinci Code (Dan Brown), South Beach Diet (Dr. Arthur
Agatston), and The Five People You Meet in Heaven (Mitch
Albom) were the top-selling books this holiday season.
Amazon.com, a Fortune 500 company based in Seattle, opened on the
World Wide Web in July 1995 and today offers Earth's Biggest
Selection. Amazon.com seeks to be Earth's most customer-centric
company, where customers can find and discover anything they might
want to buy online, and endeavors to offer its customers the lowest
possible prices. Amazon.com and other sellers list millions of unique
new and used items in categories such as apparel and accessories,
electronics, sporting goods, gourmet food, computers, kitchenware and
housewares, books, music, DVDs, videos, cameras and photo items, toys,
baby items and baby registry, software, computer and video games, cell
phones and service, tools and hardware, magazine subscriptions and
outdoor living items. Amazon.com operates six Web sites:
www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr,
www.amazon.co.jp and www.amazon.ca.
This announcement contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. Actual results may differ
significantly from management's expectations. These forward-looking
statements involve risks and uncertainties that include, among others,
risks related to potential future losses, significant amount of
indebtedness, competition, commercial agreements and strategic
alliances, seasonality, potential fluctuations in operating results
and rate of growth, foreign exchange rates, management of potential
growth, system interruption, international expansion, consumer trends,
inventory, fulfillment center optimization, limited operating history,
government regulation and taxation, fraud, and new business areas.
More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings
with the Securities and Exchange Commission, including its Annual
Report on Form 10-K for the year ended December 31, 2002, and all
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