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Amazon.com Launches New Holiday Feature:

``Holiday Shoppers''

SEATTLE--Dec. 15, 2003--Amazon.com, Inc. (Nasdaq:AMZN) today launched its "Holiday Shoppers" feature on the Amazon.com welcome page. The feature continuously tracks the estimated number of visitors at Amazon.com during the last 60 minutes.

The new feature provides a peek into how many thousands of visitors are turning to Amazon.com's broad selection, unparalleled convenience and low prices for their holiday shopping.

Amazon.com is giving its customers more time than ever before to complete their holiday shopping. Compared to 2002, Amazon.com customers have an extra four days to take advantage of Free Super Saver Shipping. Deadlines for Holiday Guaranteed Shipping, Two-Day Shipping and One-Day Shipping have all been extended by an extra day (compared to 2002).

For delivery by Dec. 24, the following guidelines apply (for items with 24-hour availability):

  • Dec. 16: Last day to choose Free Super Saver Shipping on qualifying orders over $25.


  • Dec. 18: Last day to choose Standard Shipping.


  • Dec. 19-20: Amazon.com Holiday Guaranteed Shipping available. For only $3.99 more than Standard Shipping, Amazon.com will guarantee delivery by Dec. 24.


  • Dec. 21: Last day to choose Two-Day Shipping.


  • Dec. 22: Last day to choose One-Day Shipping.


For the ultimate procrastinators, customers can order Amazon.com gift certificates and magazine subscriptions and notification of their gift will arrive the same day, by choosing e-mail or e-card options. (Certain restrictions apply to shipping offers; see www.amazon.com for details.)

About the Holiday Shoppers feature

The Holiday Shoppers feature continuously tracks the estimated number of visitors at Amazon.com during the last 60 minutes. The Holiday Shoppers feature should not be viewed or used as a predictor or indicator of revenue or other financial information relating to Amazon.com.

About Amazon.com

Amazon.com, a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers list millions of unique new and used items in categories such as apparel and accessories, electronics, sporting goods, gourmet food, computers, kitchenware and housewares, books, music, DVDs, videos, cameras and photo items, toys, baby items and baby registry, software, computer and video games, cell phones and service, tools and hardware, magazine subscriptions and outdoor living items. Amazon.com operates six Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp and www.amazon.ca.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2002, and all subsequent filings.

CONTACT: Amazon.com Public Relations
Chris Bruzzo, 206-266-7180

SOURCE: Amazon.com, Inc.


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