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Amazon.ca Launches Amazon Marketplace, Significantly Expanding Selection For Customers By Enabling Third Parties To Sell Through Amazon.ca

Amazon Marketplace Lets Canadians Conveniently Buy and Sell a Vast Selection of Used, Collectible and New Merchandise at a Variety of Price Points

Seattle, WA (November 5, 2003) – Amazon.ca (www.amazon.ca) today launched Amazon Marketplace, allowing Canadians to conveniently buy and sell used, new and collectible merchandise on the same pages where Amazon.ca sells those items new. By enabling third parties to list products for sale on its web site, Amazon.ca is significantly expanding the selection available to customers, while also providing customers with an option to save even more money at Amazon.ca.

Amazon Marketplace makes it possible for anyone who has an item to sell, from individuals to small and large businesses, to offer that item directly to Amazon.ca customers alongside the same item offered by Amazon.ca. This side-by-side placement provides customers with more purchase options – including the opportunity to buy a used product at a lower price – helping them to find and discover products they may have been hesitant to try at a higher price point. Having a lower-priced option makes it even easier for customers to explore new authors, artists and genres of books, music and film, as well as software and computer and video games.

“Amazon Marketplace connects buyers and sellers in a whole new way, and creates real value for customers by offering them more choices when making a purchase,” said Marven Krug, general manager, Amazon.ca. “We have found Marketplace to be extremely popular with customers and sellers, and are very excited to be launching it on Amazon.ca.”

Buying Through Amazon Marketplace

At launch Amazon.ca features more than 1,000,000 used, new and collectible books, CD, videos, DVDs, software titles, and computer and video games from third-party sellers, and that selection will continue to grow. Amazon.ca customers will see merchandise from third-party sellers listed on product information pages across the Amazon.ca web site.

From there, customers can easily view the items being offered by third parties, as well as the price at which the seller is offering the item, the item's condition, and information about the seller.

To buy an item from a third-party seller, customers simply click the “Add to Shopping Cart” button and purchase the item using their Amazon.ca account. Amazon.ca guarantees all purchases made from third-party sellers; more information about Amazon.ca's A-to-z guarantee can be found at www.amazon.ca/help.

Seller Services at Amazon.ca

Selling through Amazon Marketplace is just as easy. Amazon.ca provides tools for the individual seller listing one or two items and also for businesses that wish to offer thousands of items. Sellers can begin selling a single item in less than 60 seconds by simply entering the item into the search box and clicking the button that says “Sell Yours Here.” Amazon.ca also provides sellers with a guide to help them price their merchandise. More information about how third parties can easily sell products through Amazon.ca can be found at www.amazon.ca/exec/obidos/subst/marketplace/sell-your-stuff.html/.

Amazon Marketplace first launched on Amazon.com in November 2000, and has since launched on Amazon.co.uk, Amazon.de, Amazon.co.jp.

About Amazon.ca

Amazon.ca (www.amazon.ca) is part of the global family of Amazon Web sites that have become known for great prices, selection and convenience. Amazon.ca customers can find and discover more than 3 million English and French books, CDs, videos and DVDs as well as a vast array of software, video games and consoles – all at everyday low prices. Amazon.ca sources products directly from Canadian publishers and distributors, ensuring a rich offering of Canadian titles and content. Features such as original editorial reviews in English and French and product recommendations help Amazon.ca customers find the right products for them among the site's broad selection. Through Amazon Marketplace, Amazon.ca customers can conveniently buy and sell used, new and collectible merchandise on the same pages where Amazon.ca sells those items new.

To ensure all orders are delivered to customers quickly and efficiently, Amazon.ca works with Canada Post, one of the world's most progressive postal companies. Orders placed at Amazon.ca are fulfilled and shipped from within Canada by Assured Logistics, a part of the Canada Post Group of Companies.

Through Amazon.ca Associates (www.amazon.ca/associates), third-party Web sites can link to Amazon.ca and earn referral fees on sales generated by that link.

Amazon.ca is the trading name of Amazon.com.ca, Inc., an affiliate of Amazon.com, Inc.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2002, and all subsequent filings.


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