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Amazon.co.jp Opens Home & Kitchen Store

Offering a wide selection of products from approximately one hundred leading Japanese and International brands

Leading online retailer Amazon.co.jp (http://www.amazon.co.jp/), today announced the launch of its new Home & Kitchen store (http://www.amazon.co.jp/kitchen/), providing customers with the latest in cookware, kitchen goods, home appliances, cutlery, seasonal electrical appliances, health and beauty.

The new store offers a wide-ranging selection of popular items ranging from home appliances and health and beauty goods to kitchen items and also has a unique and wide product selection that is focused on design and function. The Store carries a wide selection of products from approximately one hundred brands including popular Japanese manufacturers such as Zojirushi and such well-known brands as Henckels and Braun.

In addition to being able to look for the best items at great prices on every day products, shoppers who purchase a Home & Kitchen product costing more than 5,000 JPY (excluding tax) will receive an Amazon.co.jp gift certificate valid for up to 15% of the purchase price, redeemable on a future Amazon.co.jp order.

Amazon.co.jp also provides a variety of unique, helpful features, ranging from its Advanced Search function and Browse function -- which enables customers to search for products by category or manufacturer -- to its famous Editorial and Customer reviews, which provide customers with a wealth of information about the product before they make a purchase.

Amazon.co.jp also offers free delivery to anywhere in Japan for qualifying purchases of 1,500 JPY or more, as well as convenient cash on delivery payment options, with many products available for shipment within 24 hours.

“With today's launch of the Home & Kitchen store, Amazon.co.jp has become the place for customers to find, discover and buy virtually anything,” said Jasper Cheung, President of Amazon Japan K.K. He adds that, “By providing customers with an unbeatable selection of Home & Kitchen products, along with great prices and unparalleled convenience, Amazon.co.jp is giving shoppers more of what they're looking for.”

Michael G. Gordner, President, of Zwilling J.A. Henckels Japan Ltd., which has teamed up with Amazon.co.jp to offer their line of products, said that “We are pleased to be among Amazon's vendor partners for their new Home & Kitchen Store”. He adds that “Amazon is the benchmark for informative and reliable online shopping worldwide and in Japan. As such Amazon.co.jp is an ideal partner for making our wide product range available to consumers all over Japan”.

Amazon.co.jp launched its Consumer Electronics store earlier this year. The Company also offers home and kitchen items on three of its other sites, including Amazon.com, (www.amazon.com), Amazon.co.uk (www.amazon.co.uk) and Amazon.de (www.amazon.de).

About Amazon.co.jp

Amazon.co.jp opened its virtual doors in November 2000, and strives to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.co.jp today offers millions of Japanese and foreign language books, videos, DVDs, software titles, PC & video games and electronics. Through Amazon Anywhere™, Amazon's leading mobile commerce platform, Amazon.co.jp is also accessible via i-mode and EZweb wireless devices at http://amazon.co.jp. Amazon.co.jp customers enjoy the benefits of industry-leading, online shopping technology such as secure credit-card payment; COD payment; personalised recommendations; and streamlined, 1-Click® ordering.

Amazon.co.jp is one of five internationally focused websites operated by Amazon.com (NASDAQ: AMZN), a Fortune 500 company based in Seattle, Washington, USA; the others are the French-language site Amazon.fr, the German-language site Amazon.de, Amazon.co.uk and Amazon.ca.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2002, and all subsequent filings.

Please direct inquiries related to this press release to:

Amazon Japan K.K.
PR: Misao Konishi / Megumi Miyazaki
Tel: 03-4288-4020
E-mail: press@amazon.co.jp

Or contact the PR Agent:
Publicis K.K.
Atsushi Kugue / Atsuko Kitagawa / Toshihiro Kishi
Tel: 03-3350-8409
E-mail: atsushi.kugue@publicis.co.jp
atsuko.kitagawa@publicis.co.jp
toshihiro.kishi@publicis.co.jp


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