|Amazon.com Announces Sales Impact from New Search Inside the Book Feature|
1-Click(TM) Integration Drives 9 Percent Sales Increase for Books Included in Search Inside
SEATTLE, Oct 30, 2003 -- Amazon.com (Nasdaq:AMZN) today announced the initial results of its new feature, Search Inside the Book, which launched on October 23.
In the first five days, sales growth for titles included in Search Inside the Book outpaced growth for titles not in the program by 9 percent. This is a large, statistically significant sample (120,000 titles) with a large valid control group, consisting of the remaining titles that do not have Search Inside treatment.
"Search Inside the Book is driving increased sales," said Jeff Bezos, founder and CEO of Amazon.com. "We're truly excited by the positive response from customers."
The increased sales are a direct result of Search Inside the Book's deep integration with Amazon.com's easy-to-use 1-Click(TM) payment system, and Amazon.com's millions of pre-registered, active customers.
Search Inside the Book launched with 190 publishers, and since the launch of the program, 37 additional publishers have contacted Amazon.com requesting to participate.
Amazon.com, a Fortune 500 company based in Seattle, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and sellers list millions of unique new and used items in categories such as apparel and accessories, sporting goods, electronics, computers, kitchenware and housewares, books, music, DVDs, videos, cameras and photo items, toys, baby items and baby registry, software, computer and video games, cell phones and service, tools and hardware, travel services, magazine subscriptions and outdoor living items.
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, consumer acceptance of new services, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2002, and all subsequent filings.