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SkyBox by Maytag Customizable Personal Beverage Vendor Now Available For Pre-Order Exclusively at Amazon.com

NEWTON, Iowa & SEATTLE, Sep 15, 2003 -- Maytag (NYSE:MYG) and Amazon.com (Nasdaq:AMZN) today announced that the SkyBox(TM) by Maytag(TM) personal beverage vendor is now available for pre-order exclusively at Amazon.com through December 31, 2003. The one-of-a-kind, highly-anticipated personal beverage vendor will be available in limited quantities in the Amazon.com Home and Garden store (www.amazon.com/home). Customers will have the option to have SkyBox delivered via Free Super Saver Shipping beginning February 1, 2004.

"SkyBox is the ultimate trophy gift for the serious sports fanatic. Just fill it with your favorite cans or bottles, make a selection and you can serve your guests with ice-cold refreshment," said Fred Lowery, product director of strategic initiatives for Maytag. "Amazon.com offers the best shopping experience on the Web, making it the ideal launch partner for SkyBox."

Unlike industrial vending machines, the SkyBox personal beverage vendor is smaller in height and width and operates without coins or dollar bills. It holds 66 12-ounce cans, 33 12-ounce bottles, or a combination, and dispenses beverages from four selection buttons. Available in pitch black, the SkyBox vendor can be customized on the front or side panels with interchangeable backlit logos, such as NFL teams, college, NASCAR drivers like Dale Earnhardt, Jr., and even personal family photographs. As each new sports season begins, simply change out panels.

It also includes exchangeable beverage cards for labeling the selections and a fast and simple child lock-out. The lock-out feature works on individual selections, enabling the operator to free up only the soda slots for the kids' birthday parties without having to restock. A low indicator light appears when a selection runs low. The unit comes with an optional SkyBase(TM) stand -- a room-temperature lower shelving area and the perfect place to store snacks, extra cans, bottles or whatever you want.

"Amazon.com is thrilled to be the exclusive destination for customers to pre-order the SkyBox, especially Early Adopters eager to get their hands on what is sure to be a staple in homes across the country," said Glenn Cunningham, Amazon.com director of home and garden.

About Maytag

For the better part of a century, Maytag(R) brand appliances have been synonymous with dependability and quality. Today, Maytag remains one of America's most trusted appliance manufacturers. Based in Newton, Iowa, Maytag Appliances offers a full line of high-performance appliances, including the Maytag(R) Gemini(R) double-oven range, Neptune(R) and Atlantis(R) washers and dryers, Wide-by-Side(TM) refrigerator with ClimateZone(TM) technology, and Jetclean(R) II, the world's first three-rack dishwasher. For more information on any Maytag appliance or to purchase an appliance online, visit www.maytag.com.

About Amazon.com

Amazon.com, a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers list millions of unique new and used items in categories such as apparel and accessories, electronics, computers, kitchenware and housewares, books, music, DVDs, videos, cameras and photo items, toys, baby items and baby registry, software, computer and video games, cell phones and service, tools and hardware, magazine subscriptions and outdoor living items.

Amazon.com operates six Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp and www.amazon.ca.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2002, and all subsequent filings.

SOURCE: Amazon.com


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