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Secret Madonna Audio Message Made Available Exclusively to Amazon.Com Customers

SEATTLE, Sep 3, 2003 -- Inspired by the upcoming worldwide release of "The English Roses," an illustrated children's storybook written by Madonna, Amazon.com (Nasdaq:AMZN) and Callaway Editions today announced that beginning immediately, Amazon.com customers will be given access to an exclusive audio message pertaining to the book and recorded by Madonna specifically for Amazon.com's millions of customers.

Madonna is poised to make publishing history when her book, "The English Roses," the first in a series of five illustrated storybooks for young readers, is published in hardcover and distributed worldwide on September 15, 2003. With initial publication plans that include more than 30 language editions in more than 100 countries, "The English Roses" is expected to be the widest, simultaneous multi-language release in publishing history.

Each of Madonna's books will feature a different internationally acclaimed illustrator. While the target readership is aged six and older, these superbly illustrated books will appeal to book lovers of all ages. Madonna's first storybook, "The English Roses," is a story for young readers about friendship, jealousy, sleepover parties and fairy godmothers with full-color illustrations throughout.

"Madonna is a big fan of Amazon.com and feels this is a perfect partnership for her series of children's books," said Madonna's manager, Caresse Henry.

"From the storyline to the identity of its world famous illustrator to the cover art, readers everywhere are in for many delightful revelations and announcements over the next 12 days," said Bill Carr, Amazon.com's director of Books, Music, Video, and DVD. "We are excited to team with Madonna and Callaway Editions to provide our customers with the first opportunity to listen to Madonna speak about her highly anticipated book."

"We are thrilled to kick off this global publishing event with Amazon," says Nicholas Callaway, president of Callaway Editions. "The name of Amazon and the name of Madonna have comparable worldwide recognition and a truly devoted fan base. Both are as bold and spirited as each other in everything they do, cutting across demographic and geographic boundaries. The combination of the two will be amazing to observe."

In addition to the U.S. Web site, Amazon.co.uk; Amazon.de; Amazon.co.jp; and Amazon.fr will also be making this exclusive audio message available to customers.

Amazon.com is currently taking pre-orders for "The English Roses." Amazon.com is offering "The English Roses" for $13.97, a 30 percent discount off the list price of $19.95. Amazon.com also offers a variety of deeply discounted Madonna products, ranging from CDs and DVDs to toys from partner Toysrus.com

To learn more about this worldwide exclusive, or to pre-order "The English Roses," visit: www.amazon.com/childrens.

For more information or to arrange an interview, contact: Amazon.com Media Relations, 206-266-7180; Emily Glassman (glassman@amazon.com).

About Amazon.com

Amazon.com, a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers list millions of unique new and used items in categories such as apparel and accessories, electronics, computers, kitchenware and housewares, books, music, DVDs, videos, cameras and photo items, toys, baby items and baby registry, software, computer and video games, cell phones and service, tools and hardware, magazine subscriptions and outdoor living items.

Amazon.com operates six Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp and www.amazon.ca.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2002, and all subsequent filings.

About Callaway Editions

Callaway Editions, founded in 1980 by Nicholas Callaway, is the book publishing division of Callaway Arts & Entertainment, which produces creative content in all media for the entire family. Its bestselling Miss Spider titles by David Kirk will debut as a computer-animated television series on Nickelodeon in June 2004. Its Sunny Patch (TM) brand of gardening and home products is featured at Target Stores nationwide.

SOURCE: Amazon.com


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