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Amazon.com Teams with Jamie Oliver and T-Fal to Launch Cookware Line, Boutique and ``15-for-Fifteen'' Fundraiser

SEATTLE--Aug. 27, 2003--Amazon.com (Nasdaq:AMZN) today announced that Jamie Oliver's Professional cookware series from T-Fal will be available for pre-order exclusively at Amazon.com until September 15, 2003. Amazon.com will also feature a boutique (www.amazon.com/jamieoliver) with a wide-selection of Oliver's cookware, books, videos and CDs. Amazon.com will contribute 15 percent of sales from the cookware to Fifteen, Oliver's London restaurant that provides career opportunities for youth.

"The first step to good cooking is a great pan," said Jamie Oliver, British culinary sensation and celebrity chef. "My new cookware line and products are designed to make cooking easier. From the heavy-bottomed pans to the large white platters and easy-to-follow recipes in my books, it all makes it easy for you to get stuck in."

Customers who purchase items from Oliver's Professional Series by T-Fal will have access to a personal video message from Jamie Oliver, thanking them and offering valuable insight into his cookware and philosophy. Oliver's T-Fal cookware includes a variety of products, including a nine-piece stainless steel set featuring a 10" saute pan, one quart and 2.4 quart covered sauce pans, 3.5 quart non-stick deep saute pan, 5.6 quart covered Dutch oven, tongs and a bonus CD.

"We are thrilled to be the first and premiere destination for customers who want to discover and buy Jamie Oliver's Professional cookware series from T-Fal," said Glen Cunningham, Amazon.com director of home and garden. "Amazon.com is proud to team with Jamie Oliver in support of aspiring chefs everywhere."

About Amazon.com

Amazon.com, a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers list millions of unique new and used items in categories such as apparel and accessories, electronics, computers, kitchenware and housewares, books, music, DVDs, videos, cameras and photo items, toys, baby items and baby registry, software, computer and video games, cell phones and service, tools and hardware, magazine subscriptions and outdoor living items.

Amazon.com operates six Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp and www.amazon.ca.

About Jamie Oliver

International culinary phenomenon and celebrity chef, Jamie Oliver, has been getting people all over the world excited about cooking since his first cooking show, "The Naked Chef," debuted in 1999. His "strip it bare and make it work in the kitchen" philosophy has been embraced by millions. Jamie currently has two television series running in the U.S. -- "Oliver's Twist" on Food Network and "Jamie's Kitchen," which debuts on October 13, 2003. He has written four books: THE NAKED CHEF, THE NAKED CHEF TAKES OFF, HAPPY DAYS WITH THE NAKED CHEF and JAMIE'S KITCHEN (due in October) along with a new DVD of Oliver's Twist. For more information visit www.JamieOliver.com.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2002, and all subsequent filings.


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