|Jeff Bezos and Anna Kournikova Hold Court in Grand Central Terminal|
Celebrity Tennis Event Introduces New Sports Bra Available Exclusively at Amazon.com's Apparel Store; Portion of Sales Will Benefit Harlem Junior Tennis Program
SEATTLE--Aug. 22, 2003-- The Anna Kournikova Multiway sports bra, specially designed for the tennis superstar, makes its U.S. debut today at Amazon.com's Apparel & Accessories store (www.amazon.com/apparel), where the product is exclusively available through September 19.
Amazon.com CEO Jeff Bezos and Anna Kournikova are inviting the public to watch them play a charity hit-around at Grand Central Terminal's Vanderbilt Hall from 1 p.m. to 1:40 p.m. today, the day Amazon.com starts selling the Anna Kournikova Multiway sports bra and the week leading up to the U.S. Open.
Through September 7, Amazon.com's Apparel store will donate 10 percent of the $38.50 purchase price of every Anna Kournikova Multiway sports bra to the Harlem Junior Tennis Program, a New York-based non-profit organization dedicated to providing tennis instruction and educational programs to over 400 kids annually, ages 7 to 18.
Amid the buzz of Grand Central Terminal, Jeff and Anna will engage in a light-hearted tennis rally during the TENNIS Magazine Grand Slam. Jeff and Anna will kick off the event by introducing the product and offering opening remarks. Having last won a tennis match at age 13, Jeff has also challenged Anna to a typing tournament -- her choice of keyboard.
The Anna Kournikova Multiway Bra was designed by Shock Absorber to meet the athlete's personal needs, including maximum comfort for high-impact sports. The seamless bra is invisible under clothes, the straps can be worn as a racer back or regular back, and contains Coolmax -- a fabric that wicks away moisture to help keep users cool and dry. Like all sports bras in the Shock Absorber line, Anna's is designed to help prevent stress on the Cooper's Suspensory ligaments, helping to minimize long-term damage.
In addition to the Anna Kournikova Multiway Bra, Amazon.com will carry other products from the Shock Absorber line through Figleaves.com, which recently joined Amazon's Apparel store.
About Amazon.com's Apparel & Accessories Store
Amazon.com's Apparel & Accessories store (www.amazon.com/apparel), which launched in November 2002, is one of the largest on-line apparel shopping destinations, featuring more than 1,000 brands together in one, easy-to-use destination. The site offers a vast selection of clothing, shoes, and accessories the Amazon.com way, with easy navigation, a single shopping cart, customer reviews, and other helpful information.
Amazon.com, a Fortune 500 company based in Seattle, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and sellers list millions of unique new and used items in categories such as apparel and accessories, electronics, computers, kitchenware and housewares, books, music, DVDs, videos, cameras and photo items, toys, baby items and baby registry, software, computer and video games, cell phones and service, tools and hardware, travel services, magazine subscriptions and outdoor living items.
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2002, and all subsequent filings.
About Shock Absorber
Shock Absorber is one of Europe's no. 1 selling brands for women's performance wear, owned by Sarah Lee Corporation. With over 5,000 points of distribution throughout Europe, Shock Absorber delivers the highest level of performance in sportswear that today's modern, active women demand. Shock Absorber was launched in 1995, by the British lingerie brand Berlei, as a result of research carried out showing that wearing a sports bra during exercise delays long-term damage and sagging. Shock Absorber's Technical Design Team has a unique understanding of women's bodies -- they have applied the technical principles used in designing lingerie to ensure that Shock Absorber performance wear delivers the best fit and performance for women.
Shock Absorber became a major sponsor of Anna Kournikova in 1997. As a high-performance athlete who knows the importance of taking care of her body, she is a perfect ambassador for the brand. "As an international tennis player, the right sports equipment helps me compete at my highest level. With Shock Absorber, performance and design are never compromised." -- Anna Kournikova.
Figleaves.com is a one-stop shop for branded intimate apparel. From Aubade to Calvin Klein, to La Perla Glamour to Zimmermann, it offers an A to Z of lingerie, swimwear, hosiery, sportswear and sleepwear for men and women. With bra sizes ranging from AA to JJ and prices from $15 to $150, it has something for everyone, and with free shipping, offers a value-for-money shopping experience.