Press Release

<< Back Lowers Threshold On Free Super Saver Delivery To £25

- Company Cites Customers' “Favorable Response” to Free Super Saver Delivery-

LONDON, July 23, 2003 – As a result of the popularity of its free Super Saver Delivery option and its ongoing commitment to lowering prices for customers, today announced it is lowering the order size threshold for free Super Saver Delivery to £25 from £39. This announcement was made in conjunction with's financial results for the second quarter of 2003 and comes just six months after launched free Super Saver Delivery for qualifying orders over £39.

Free Super Saver Delivery is not a seasonal or limited-time promotion, but an indefinite, everyday, 365-days-a-year offer.

"We have been impressed by the customer response to our free delivery option,” said Robin Terrell, Managing Director for “Quite simply it is working extremely well both for our customers and for the business and we are delighted to lower the delivery threshold further to just £25. With our combination of low product prices available across the site and our free Super Saver Delivery option, it is easier than ever for customers to make significant savings in both time and money when they shop at”

Today's announcement marks's fourth significant price decrease so far this year. In January, launched free Super Saver Delivery as an everyday delivery option for qualifying orders over £39 and dramatically lowered the price of chart CDs to just £8.49. In February, the company introduced 30% off tens of thousands of books over £15, and in May, launched 25% off hundreds of new and future PC & Video Game releases.

In recent months has also reduced product prices on many bestselling items in its Electronics & Photo and recently launched Kitchen & Home stores, furthering the company's long-term strategy of finding ways to continually lower prices for customers. Great deals in Electronics & Photo include the Toshiba SD330 Multi-region DVD Player, available for just £79.99 (a 20% saving) and the Russell Hobbs 10007 Juice Lady Commercial-quality Juice Extractor for £77.47 (a 20% saving) in Kitchen & Home.

Free Super Saver Delivery is 3-5 days slower than standard delivery and is free on qualifying orders over £25. For more details visit

For further information please contact:
Rachel Silk on 020 8636 9252 / 07768 695759 /
Natalie Jim or Eileen McGuinness at Red Consultancy on 0207 009 2808

Editors note

Free Super Saver Delivery applies on orders of £25 and over of eligible product (which is to be delivered to a single UK address), placed on the Web site (excluding third-party sites and sellers) on or after 22 July 2003. Discounts, unless otherwise indicated, refer to savings on the RRP for books, DVDs, videos, software products and PC and video games and on's previous price for electronics, music and toys. “Chart” refers to Top 40 official UK artist albums chart – eligible titles may vary from time to time, but will have appeared within the preceding three weeks. Delivery restrictions apply to certain products. See Web site for further details, terms and conditions.

About opened its virtual doors in October 1998, and strives to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. and sellers list millions of new and used items in categories such as books, CDs, videos, DVDs, software titles, PC & video games, electronics & photo, kitchen & home, and toys. Through Amazon Marketplace, zShops and Auctions any business or individual can sell virtually anything to's millions of customers. customers enjoy the benefits of industry-leading online-shopping technology such as secure credit-card payment; personalised recommendations; streamlined, 1-Click® ordering and hassle-free Bid-Click® auction bidding. Through Amazon Anywhere, is also available on mobile phones with WAP technology; see for details. operates six Web sites:,,,, and is the trading name for International Sales, Inc., and International Auctions, Inc., which are both wholly owned subsidiaries of global online retailer, Inc. (NASDAQ: AMZN).

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfilment centre optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2002, and all subsequent filings.

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