Press Release

<< Back Launches Electronics Store

Tens of Thousands of the Hottest Products from Top Manufacturers Now Available

SEATTLE--July 1, 2003--Leading online retailer (, today announced the launch of its new Electronics store ( offering consumers the very latest in digital cameras, DVD players, home and portable electronics, and much more.

The new store features tens of thousands of products in 12 product categories and includes products from leading manufacturers such as Apple, Canon, Fujifilm, Matsushita, Olympus, Victor, Sony and other top brands. offers customers the easiest way to shop for Electronics, and provides detailed specs on thousands of products. With features such as Advanced Search and Browse; a Comparison Engine that can compare several products and key features at the same time; and Recommendations for related accessories, peripherals and software to accompany electronics purchases, is the one-stop shop for Electronics enthusiasts. And Amazon's famous Editorial and Customer reviews -- plus expert commentary from ASCII and Nikkei Zero One -- give customers the power to make an informed purchase decision.

"We're delighted to offer customers the very best in Electronics," said Jasper Cheung, President of Amazon Japan KK. "'s proven formula of providing great value, outstanding selection, and unparalleled convenience will ensure that customers find exactly what they're looking for in Electronics, whether it's the latest MP3 player, or a state-of-the-art digital camera."

In addition to offering great prices on the best items every day, shoppers who purchase 5,000 JPY or more worth of Electronics from will receive an promotional certificate worth up to 15 percent of the purchase price, redeemable on a future order. For further details, visit also offers free delivery to anywhere in Japan for purchases of 1,500 JPY or more, as well as convenient cash on delivery payment options, with many products available for shipment within 24 hours.

Today's launch marks the fourth Electronics store for Amazon. The company also offers Electronics items on (, ( and (

About opened its virtual doors in November 2000, and strives to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. today offers millions of Japanese and foreign language books, videos, DVDs, software titles, PC & video games and electronics. Through Amazon Anywhere(TM), Amazon's leading mobile commerce platform, is also accessible via i-mode and EZweb wireless devices at customers enjoy the benefits of industry-leading, online shopping technology such as secure credit-card payment; COD payment; personalized recommendations; and streamlined, 1-Click® ordering. is one of five internationally focused websites operated by (Nasdaq:AMZN - News), a Fortune 500 company based in Seattle, Washington, USA; the others are the French-language site, the German-language site, and

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2002, and all subsequent filings.


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