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Amazon.com Makes E-Commerce History with Release-Day Delivery of Highly-Anticipated "Harry Potter and the Order of the Phoenix"

"Harry Potter and the Order of the Phoenix" Amazon's Largest New Product Release Ever, with More Than 789,000 Advance Orders Placed on Amazon.com and More Than 1.3 Million Advance Orders Placed on Amazon Sites Worldwide

SEATTLE, Jun 23, 2003 -- In one of the largest sales and distribution events in e-commerce history, Amazon.com (Nasdaq:AMZN) (www.amazon.com) teamed up with FedEx (NYSE:FDX) and the U.S. Postal Service to deliver more than 789,000 copies of "Harry Potter and the Order of the Phoenix" to eager fans across the country starting on Saturday, June 21 -- the first day the book was available to the public.

As of midnight on Friday, June 20, more than 1.3 million copies of "Harry Potter and the Order of the Phoenix" had been advance-ordered on Amazon sites worldwide, making the title the retailer's largest new product release ever. This record was previously held by "Harry Potter and the Goblet of Fire (Book 4)," for which Amazon received more than 410,000 advance orders worldwide. More than 789,000 copies of "Harry Potter and the Order of the Phoenix" were advance-ordered on Amazon.com, more than double the 350,000 advance orders received for "Harry Potter and the Goblet of Fire."

Amazon.com provided complimentary Saturday delivery upgrades to customers who ordered the book between January 15 and June 17, 2003, and selected Standard shipping, to deliver the books to their doorsteps on the same day it was released. Customers also had the option to have their books shipped free via Amazon.com's everyday Free Super Saver Shipping on orders over $25 for delivery starting Monday, June 23.

"We are thrilled we were able to delight hundreds of thousands of Harry Potter fans by delivering 'Harry Potter and the Order of the Phoenix' to their doorsteps as early as Saturday, June 21 -- the first day it was available," said Bill Carr, director of Books, Music, Video and DVD for Amazon.com. "We would like to thank those customers who chose to pre-order the book from Amazon.com and receive a 40 percent discount, as well the option to receive the book on its release date through our special delivery offer."

Following are some highlights of this distribution event:

  • "Harry Potter and the Order of the Phoenix" weighs 2.8 pounds per copy. To date, Amazon.com has processed more than 2.2 million pounds (more than 1,100 tons) -- nearly 5 times the weight of the Statue of Liberty -- of Harry Potter magic for delivery to customers across the country starting on Saturday, June 21.
  • At 9 inches in length, the books ordered on Amazon.com as of midnight on Friday, June 20 would be 112 miles high if stacked end-to-end -- more than 405 times as high as the Empire State Building.
  • On Sunday, June 22, the day after the book's release, five of Amazon.com's 10 bestselling books were Harry Potter products, including the standard and deluxe editions of "Harry Potter and the Order of the Phoenix," as well as the audio cassette and CD versions of the book, and the "Harry Potter Paperback Boxed Set (Books 1-4)."

"Harry Potter and the Order of the Phoenix" shot to No. 1 on Amazon.com's Books bestseller list within just two hours of becoming available for advance order on January 15, 2003, and has been the online retailer's best selling book since that time.

Note about Amazon.com's Advance Orders for "Harry Potter and the Order of the Phoenix":

Advance orders placed to-date on www.amazon.com include orders from the online retailer's co-branded Web sites with Borders.com and Waldenbooks.com, but exclude orders from all other third-party seller arrangements. Advance orders to-date from Amazon worldwide include, in addition to the aforementioned U.S. advance orders, advance orders for the English-language version of the book placed on Amazon's five internationally-focused sites (www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp and www.amazon.ca), as well as Waterstones.co.uk and Virginmega.co.jp.

About Amazon.com

Amazon.com, a Fortune 500 company based in Seattle, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and sellers list millions of unique new and used items in categories such as apparel and accessories, electronics, computers, kitchenware and housewares, books, music, DVDs, videos, cameras and photo items, toys, baby items and baby registry, software, computer and video games, cell phones and service, tools and hardware, travel services, magazine subscriptions and outdoor living items.

Amazon.com operates five international Web sites: www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp and www.amazon.ca.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2002, and all subsequent filings.

SOURCE: Amazon.com


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