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ADVISORY/Amazon Receives More Than 1.3 Million Advance Orders for "Harry Potter and the Order of the Phoenix" at Its Web Sites Worldwide

Amazon.com (Nasdaq:AMZN)

WHAT: It's just hitting the streets today, but "Harry Potter and the Order of the Phoenix," the fifth book in the captivating Harry Potter series, is already Amazon.com's largest new product release ever and is shattering records on Amazon's Web sites worldwide.

  • Cumulatively, more than 1.3 million copies of the book have been ordered on Amazon's Web sites worldwide. This is nearly three times the worldwide advance orders the online retailer received for "Harry Potter and Goblet of Fire," which previously held the record for largest new product release.
  • More than 760,000 copies of "Harry Potter and the Order of the Phoenix" have been ordered at www.amazon.com -- more than twice the advance orders received for "Harry Potter and the Goblet of Fire," which was the site's previous largest new product release.
  • Over 420,000 copies of "Harry Potter and the Order of the Phoenix" have been ordered on www.amazon.co.uk by customers in more than 150 countries. And more than 80,000 orders for the English-language version of the book were placed on the company's German Web site, www.amazon.de.
  • "Harry Potter and the Order of the Phoenix" is the best-selling product ever on Amazon's Canadian-oriented Web site, www.amazon.ca. Amazon.ca has received more orders for "Harry Potter and the Order of the Phoenix" this year to date than all other Harry Potter products combined by a factor of 10 to 1.
  • The English-language version of "Harry Potter and the Order of the Phoenix" is the best selling book in the history of the company's French Web site (www.amazon.fr ), and is the largest pre-order for any book (Japanese or foreign-language) on its Japanese Web site, www.amazon.co.jp .

JUNE 21 - THE BIG DAY: In the U.S., Amazon.com has teamed with FedEx and the U.S. Postal Service to deliver "Harry Potter and the Order of the Phoenix" to excited fans across the country today -- the first day the book is available to the public. In what is expected to produce the largest distribution event of any single item in e-commerce history, Amazon.com offered this special delivery, at no additional cost, to customers who selected Standard shipping when ordering the book.

Amazon also offered release-date delivery to its customers of www.amazon.ca, www.amazon.co.uk and www.amazon.de through Canada Post, the Royal Mail and Deutsche Post, respectively.

GET HOURLY UPDATES: Amazon.com's "Harry Potter Meter," viewable on the Books store home page, tracks the approximate number of "Harry Potter and the Order of the Phoenix" books ordered from the Amazon.com site and from syndicated store sites, such as Borders.com, but excludes all third-party seller arrangements. The Harry Potter Meter is updated frequently but is not adjusted for items ordered that are subsequently canceled. The Harry Potter Meter should not be viewed or used as a predictor or indicator of revenue or other financial information relating to Amazon.com. To see the Harry Potter Meter, visit www.amazon.com/books or go to www.amazon.com and click on the "Books" tab.

For more information or to arrange an interview, contact: Amazon.com Media Relations, 206/266-7180, Jani Baker (jani@amazon.com) or Kristin Schaefer Mariani (kristins@amazon.com).

Note about Amazon.com's Advance Orders for "Harry Potter and the Order of the Phoenix":

Advance orders placed to-date on www.amazon.com include orders from the online retailer's co-branded Web sites with Borders.com and Waldenbooks.com, but exclude orders from all other third-party seller arrangements. Advance orders to-date from Amazon worldwide include, in addition to the aforementioned U.S. advance orders, advance orders for the English-language version of the book placed on Amazon's five internationally-focused sites (www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp and www.amazon.ca), as well as Waterstones.co.uk and Virginmega.co.jp.

About Amazon.com

Amazon.com, a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers list millions of unique new and used items in categories such as apparel and accessories, electronics, computers, kitchenware and housewares, books, music, DVDs, videos, cameras and photo items, toys, baby items and baby registry, software, computer and video games, cell phones and service, tools and hardware, magazine subscriptions and outdoor living items.

Amazon.com operates six Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de www.amazon.fr, www.amazon.co.jp and www.amazon.ca.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2002, and all subsequent filings.


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