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ADVISORY/Amazon Receives More Than 1 Million Advance Orders for ``Harry Potter and the Order of the Phoenix'' at Its Web Sites Worldwide

WHAT: The newest installment in the spell-binding Harry Potter series continues to shatter records for online retailer Amazon (Nasdaq:AMZN), with more than 1 million copies of "Harry Potter and the Order of the Phoenix (Book 5)" ordered to-date at Amazon's Web sites worldwide.

With 17 days remaining before the book's June 21 release, Amazon has already received more than twice the worldwide advance orders for "Harry Potter and the Order of the Phoenix" that it received for "Harry Potter and the Goblet of Fire (Book 4)," making the fifth book Amazon's largest new product release ever.

Highlights include:

  • To-date more than 550,000 copies of "Harry Potter and the Order of the Phoenix" have been ordered at At 2.8 pounds a piece, that's more than 770 tons of Harry Potter magic - nearly 3.5 times the weight of the Statue of Liberty - ordered on since January 15, 2003.
  • If the 300,000 copies of "Harry Potter and the Order of the Phoenix" that have been pre-ordered on were stacked one on top of the other, the books would be 18,000 meters tall, more than twice the height of Mt. Everest, the world's tallest peak, at 8,850 meters. And if the 300,000 books were laid end-to-end, they would cover 50 miles -- nearly the distance from London to Oxford.
  • Amazon's Canadian-oriented Web site,, has received more orders for "Harry Potter and the Order of the Phoenix" than all other Harry Potter products combined by a factor of 8-to-1. The title is already's bestselling book ever.

WHEN: In the U.S., has teamed with FedEx and the U.S. Postal Service to deliver "Harry Potter and the Order of the Phoenix" to excited fans across the country on Saturday, June 21 -- the first day the book is available to the public. In what is expected to produce the largest distribution event of any single item in e-commerce history, is offering this special delivery, at no additional cost, to customers who select Standard shipping when ordering the book. More information about how to receive "Harry Potter and the Order of the Phoenix" on Saturday, June 21 can be found at

Amazon is also offering release-date delivery on Saturday, June 21 to its customers in Canada and the U.K. Details can be found at and, respectively.

For more information or to arrange an interview, contact: Media Relations, 206/266-7180; Kristin Schaefer ( / Jani Baker (

Note about's Advance Orders for "Harry Potter and the Order of the Phoenix": Advance orders placed to-date on include orders from the online retailer's co-branded Web sites with and, but exclude orders from all other third-party seller arrangements. Advance orders to-date from Amazon worldwide include, in addition to the aforementioned U.S. advance orders, advance orders for the English-language version of the book placed on Amazon's five internationally-focused sites (,,, and, as well as and

About, a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers list millions of unique new and used items in categories such as apparel and accessories, electronics, computers, kitchenware and housewares, books, music, DVDs, videos, cameras and photo items, toys, baby items and baby registry, software, computer and video games, cell phones and service, tools and hardware, magazine subscriptions and outdoor living items. operates six Web sites:,,, and

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2002, and all subsequent filings.


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