|PRE-POTTER MANIA REACHES ALL-TIME HIGH - Amazon.co.uk takes a record-breaking figure of over 250,000 pre-orders for Harry Potter and the Order of the Phoenix, Amazon worldwide takes over 875,000 pre-orders|
London. May 21, 2003: Leading online retailer Amazon.co.uk today announced that it has received more than a quarter of a million (250,000) pre-orders for the latest instalment in JK Rowling's Harry Potter series, Harry Potter and the Order of the Phoenix (Book 5). With just over a month until the book's publication on June 21, this is already nearly four times as many pre-orders as were taken for Harry Potter and the Goblet of Fire (Book 4), when it broke all records in July 2000 by taking 65,000 pre-orders on Amazon.co.uk.
In addition, Amazon has announced its first global pre-order figure for Harry Potter and the Order of the Phoenix--Amazon has received more than 875,000 orders for the book on all its Web sites worldwide. With so many pre-orders for a specific book, delivery of Harry Potter and the Order of the Phoenix is set to be the largest distribution of any single item in e-commerce history.
So just how many books are we talking about? If the 250,000 copies of Harry Potter and the Order of the Phoenix that have been pre-ordered from Amazon.co.uk were laid end-to-end they would cover over 40 miles--the distance from London to Reading. And if stacked one on top of each other the books would be 150 times as high as Big Ben.
Greg Hart, Amazon.co.uk's director for media products, commented: "We always knew demand for Harry Potter and the Order of the Phoenix would be phenomenal, especially after we took 30,000 pre-orders in the first 24 hours, but we have never seen anything like this! We look forward to delighting hundreds of thousands of children and parents with this wonderful work."
Amazon.co.uk customers can pre-order their copy of Harry Potter and the Order of the Phoenix now for £8.49 (a saving of 50%) for delivery on the day of release--June 21, 2003.
For further information please contact the Amazon Press Office on: 020 7009 2808 or 020 8636 9280
Advance orders placed to-date on www.amazon.co.uk include orders from the online retailer's co-branded Web site with Waterstones.co.uk, but exclude orders from all other third-party seller arrangements. Advance orders to-date from Amazon worldwide include, in addition to the aforementioned U.K. advance orders, advance orders for the English-language version of the book placed on www.amazon.com, www.amazon.de, www.amazon.fr, www.amazon.co.jp and www.amazon.ca, as well as www.borders.com and www.virginmega.co.jp.
Amazon.co.uk opened its virtual doors in October 1998. Amazon strives to be the world's most customer-centric company where customers can find and discover anything they might want to buy online. Amazon.co.uk and their sellers list millions of new and used items such as books, CDs, videos, DVDs, software titles, PC & video games, electronics and photographic items, kitchen and home products and toys. Through Amazon.co.uk Marketplace, zShops and Auctions any business or individual can sell virtually anything to Amazon.co.uk's millions of customers. Amazon.co.uk has strategic alliances with Waterstones and Expedia.co.uk. Amazon.co.uk customers enjoy the benefits of industry-leading, online shopping technology such as secure credit card payment; personalised recommendations; streamlined, 1-Click® ordering and hassle-free Bid-click auction bidding. Through Amazon Anywhere, Amazon.co.uk is also available on mobile phones with WAP technology; see www.amazon.co.uk/anywhere for details.
Amazon.co.uk is one of five internationally focused Web sites operated by Amazon.com, a Fortune 500 company based in Seattle USA; the others are the French-language site Amazon.fr; the German-language site Amazon.de; the Japanese-language site Amazon.co.jp and Amazon.ca. Amazon.co.uk is the trading name for Amazon.com Int'l Sales, Inc., and Amazon.com International Auctions, Inc., which are both wholly owned subsidiaries of global online retailer Amazon.com, Inc. (NASDAQ: AMZN).
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfilment centre optimisation, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2002, and all subsequent filings.