|"Harry Potter and the Order of the Phoenix'' Now Amazon.com's Largest New Product Release Ever, with More Than 500,000 Copies Ordered To-Date|
Special Release-date Delivery Option on Saturday, June 21 will Produce Largest Single E-commerce Distribution Event in History
SEATTLE, May 21, 2003 -- With one month remaining before its release, "Harry Potter and the Order of the Phoenix (Book 5)" has already surpassed "Harry Potter and the Goblet of Fire (Book 4)" as Amazon.com's (Nasdaq:AMZN) largest new product release ever, with more than 500,000 copies ordered in just four months on www.amazon.com.
Amazon has received more than 875,000 orders for the book on all of its Web sites worldwide (including www.amazon.com ).
Previously "Harry Potter and the Goblet of Fire" was Amazon.com's largest new product release, with more than 350,000 orders placed on www.amazon.com in the five months leading up to its July 8, 2000 release, and 410,000 copies ordered in advance of its release on Amazon sites worldwide.
"We're thrilled so many customers have chosen to order 'Harry Potter and the Order of the Phoenix' at Amazon.com and receive 40 percent off the list price, as well as the option to have the book delivered to their doors on the day it is released," said Steve Kessel, vice president, North American media products. "Amazon.com is always working to delight customers, and we're excited to see such a positive response to the low price and day-of-release delivery option we're offering for this eagerly anticipated book."
Amazon.com has teamed with FedEx (NYSE:FDX) and the U.S. Postal Service to deliver "Harry Potter and the Order of the Phoenix" to excited fans across the country on Saturday, June 21 -- the first day the book is available to the public. In what will be the largest distribution event of any single item in e-commerce history, Amazon.com is offering this special delivery for the same price as Standard shipping. More information can be found at www.amazon.com/hp5_help.
MORE HARRY POTTER FACTS:
Note about Amazon.com's Advance Orders for "Harry Potter and the Order of the Phoenix": Advance orders placed to-date on www.amazon.com include orders from the online retailer's co-branded Web sites with Borders.com and Waldenbooks.com, but exclude orders from all other third-party seller arrangements. Advance orders to-date from Amazon worldwide include, in addition to the aforementioned U.S. advance orders, advance orders for the English-language version of the book placed on Amazon's five internationally-focused sites (www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp and www.amazon.ca), as well as Waterstones.co.uk and Virginmega.co.jp.
Amazon.com, a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers list millions of unique new and used items in categories such as apparel and accessories, electronics, computers, kitchenware and housewares, books, music, DVDs, videos, cameras and photo items, toys, baby items and baby registry, software, computer and video games, cell phones and service, tools and hardware, magazine subscriptions and outdoor living items.
Amazon.com operates six Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp and www.amazon.ca.
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2002, and all subsequent filings.