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"Harry Potter and the Order of the Phoenix'' Now Amazon.com's Largest New Product Release Ever, with More Than 500,000 Copies Ordered To-Date

Special Release-date Delivery Option on Saturday, June 21 will Produce Largest Single E-commerce Distribution Event in History

SEATTLE, May 21, 2003 -- With one month remaining before its release, "Harry Potter and the Order of the Phoenix (Book 5)" has already surpassed "Harry Potter and the Goblet of Fire (Book 4)" as Amazon.com's (Nasdaq:AMZN) largest new product release ever, with more than 500,000 copies ordered in just four months on www.amazon.com.

Amazon has received more than 875,000 orders for the book on all of its Web sites worldwide (including www.amazon.com ).

Previously "Harry Potter and the Goblet of Fire" was Amazon.com's largest new product release, with more than 350,000 orders placed on www.amazon.com in the five months leading up to its July 8, 2000 release, and 410,000 copies ordered in advance of its release on Amazon sites worldwide.

"We're thrilled so many customers have chosen to order 'Harry Potter and the Order of the Phoenix' at Amazon.com and receive 40 percent off the list price, as well as the option to have the book delivered to their doors on the day it is released," said Steve Kessel, vice president, North American media products. "Amazon.com is always working to delight customers, and we're excited to see such a positive response to the low price and day-of-release delivery option we're offering for this eagerly anticipated book."

Amazon.com has teamed with FedEx (NYSE:FDX) and the U.S. Postal Service to deliver "Harry Potter and the Order of the Phoenix" to excited fans across the country on Saturday, June 21 -- the first day the book is available to the public. In what will be the largest distribution event of any single item in e-commerce history, Amazon.com is offering this special delivery for the same price as Standard shipping. More information can be found at www.amazon.com/hp5_help.

MORE HARRY POTTER FACTS:

  • "Harry Potter and the Order of the Phoenix" has 896 pages and weighs 2.8 pounds. Based on orders received to-date at www.amazon.com, Amazon.com could be shipping as many as 1,400,000 pounds (700 tons) and 448,000,000 pages of Harry Potter magic to hundreds of thousands of eager customers across the country. At nine inches in length, the copies of "Harry Potter and the Order of the Phoenix" ordered to-date at Amazon.com would be 71 miles high if stacked end-to-end, more than 257 times as high as the Empire State Building.
  • "Harry Potter and the Order of the Phoenix" became Amazon.com's No. 1 bestselling book within two hours of becoming available for pre-order on January 15, 2003.
  • Amazon.com has taken more orders for "Harry Potter and the Order of the Phoenix" than for any book in all of calendar 2002.
  • Orders for all "Harry Potter and the Order of the Phoenix" products on Wednesday, April 16 -- the day Amazon.com announced its special release-date delivery offer -- increased 475 percent compared to the average daily orders received for the same products in the previous 14 days. This includes orders for the regular and deluxe editions of the book, as well as the audiobook. Orders for the deluxe edition alone increased 1,250 percent over the previous day.
  • Harry Potter has also been a bestseller in Amazon.com's video and DVD stores. Amazon.com has sold more than 100,000 copies of "Harry Potter and the Chamber of Secrets," the second Harry Potter film, which became available for advance order in February and was released on April 11.

Note about Amazon.com's Advance Orders for "Harry Potter and the Order of the Phoenix": Advance orders placed to-date on www.amazon.com include orders from the online retailer's co-branded Web sites with Borders.com and Waldenbooks.com, but exclude orders from all other third-party seller arrangements. Advance orders to-date from Amazon worldwide include, in addition to the aforementioned U.S. advance orders, advance orders for the English-language version of the book placed on Amazon's five internationally-focused sites (www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp and www.amazon.ca), as well as Waterstones.co.uk and Virginmega.co.jp.

About Amazon.com

Amazon.com, a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers list millions of unique new and used items in categories such as apparel and accessories, electronics, computers, kitchenware and housewares, books, music, DVDs, videos, cameras and photo items, toys, baby items and baby registry, software, computer and video games, cell phones and service, tools and hardware, magazine subscriptions and outdoor living items.

Amazon.com operates six Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp and www.amazon.ca.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2002, and all subsequent filings.

SOURCE: Amazon.com


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