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Unleashing -- O'Reilly & Associates to Publish and Release "Amazon Hacks'' This Summer

SEATTLE, Apr 22, 2003 --, Inc. (Nasdaq:AMZN) today announced that leading technology publisher O'Reilly & Associates is publishing, "Amazon Hacks," a comprehensive guide to responsibly leveraging the platform. Written by Paul Bausch, O'Reilly is scheduled to release "Amazon Hacks" this summer.

"We are thrilled that O'Reilly is publishing this book to help third parties create even more interesting applications using our powerful platform," said Colin Bryar, Director of Associates and Web Services. "This book represents continued recognition of technology and will be a tremendous resource for Web Services developers, web site owners, sellers and customers who want to take our platform to another level."

Amazon Web Services (AWS) offers developers and web site operators a comprehensive toolset for utilizing features of the e-commerce platform in unique and dynamic ways. Incorporating features from the platform onto their web sites allows AWS users to provide their visitors with a richer experience, which can ultimately drive more traffic and more referral fees as a result. AWS is available free of charge and can be downloaded at

"'Amazon Hacks' will be a collection of tips and tools for getting the most out of," said O'Reilly editor Rael Dornfest. "The book will appeal to a variety of readers, including shoppers using the site to discover new products, Amazon Associates honing their sites for better linking, sellers listing products for sale on, and programmers building their own application using Web Services."

"Amazon Hacks" is the latest title in O'Reilly's Hacks Series. Written by experts for intelligent, adventurous users, the Hacks Series has begun to reclaim the term "hacking." The books in the series, which includes "Linux Server Hacks," "Google Hacks," and "Mac OS X Hacks," are written in the spirit of true hackers -- the people who drive innovation and appropriately apply ingenuity. Each book is a collection of 100 article-length hacks, and each one provides detailed examples that show how to create practical solutions and applications.

About, a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers list millions of unique new and used items in categories such as apparel and accessories, electronics, computers, kitchenware and housewares, books, music, DVDs, videos, cameras and photo items, toys, baby items and baby registry, software, computer and video games, cell phones and service, tools and hardware, magazine subscriptions and outdoor living items. operates six Web sites:,,,, and

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2002, and all subsequent filings.

About O'Reilly

O'Reilly & Associates is the premier information source for leading-edge computer technologies. The company's books, conferences, and web sites bring to light the knowledge of technology innovators. O'Reilly books, known for the animals on their covers, occupy a treasured place on the shelves of the developers building the next generation of software. O'Reilly conferences and summits bring alpha geeks and forward-thinking business leaders together to shape the revolutionary ideas that spark new industries. From the Internet to XML, open source, .NET, Java, and web services, O'Reilly puts technologies on the map.

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