Press Release

<< Back, Inc. to Power NBA Store on and WNBA Store on for National Basketball Association

SEATTLE--April 17,, Inc. (Nasdaq:AMZN) today announced a multi-year agreement with the National Basketball Association (NBA) and Foot Locker, Inc. to operate The NBA Store on and The WNBA Store on

Basketball fans will enjoy the shopping experience on and and in the Apparel & Accessories store ( at, where NBA and WNBA merchandise is now integrated into the catalog.

The platform now allows customers to access the NBA and WNBA online stores using their accounts, to purchase official NBA and WNBA merchandise through a co-branded and order pipeline, and to use the full-search capability of technology to find NBA and WNBA merchandise.

"This partnership with a professional sports league of NBA's caliber is a strong recognition of the power of the platform and reflection of our relentless commitment to the customer," said Owen Van Natta, vice president of Worldwide Business Development, " is constantly seeking new ways to help other best-of-breed companies successfully leverage their e-commerce strategies and to provide our customers with the best selection possible."

Foot Locker, Inc. will provide fulfillment and customer service for The NBA Store and The WNBA Store on

About, a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers list millions of unique new and used items in categories such as apparel and accessories, electronics, computers, kitchenware and housewares, books, music, DVDs, videos, cameras and photo items, toys, baby items and baby registry, software, computer and video games, cell phones and service, tools and hardware, magazine subscriptions and outdoor living items. operates six Web sites:,,,, and

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2002, and all subsequent filings.

About Foot Locker

Foot Locker, Inc. is a specialty athletic retailer that operates approximately 3,600 athletic retail stores in 14 countries in North America, Europe and Australia. Through its Foot Locker, Lady Foot Locker, Kids Foot Locker and Champs Sports retail stores, as well as its direct-to-customer channel, the Company is the leading provider of athletic footwear and apparel.


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