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Amazon.com Teams Up With All-Clad Metalcrafters; Premier Maker of Cookware Showcases Its Products in Dedicated All-Clad Store Within Amazon Kitchen & Housewares

SEATTLE--April 24, 2001--Amazon.com, Inc., (Nasdaq:AMZN) today announced that, as an authorized online retailer for All-Clad Metalcrafters, Inc., it has launched a brand-new All-Clad store within its Kitchen & Housewares store.

The All-Clad store, accessible at http://www.amazon.com/allclad, is dedicated exclusively to helping customers conveniently find and discover the entire lineup of All-Clad products. The store will feature All-Clad's popular Stainless, Master Chef 2, LTD, Cop-R-Chef and Copper Core collections, as well as the new Emerilware line. Visitors to the All-Clad store will enjoy trademark Amazon.com features such as customer reviews, multiple product images, detailed product information, expert editorial reviews and easy-to-understand buying guides.

"Our customers have told us that they look to Amazon.com to find and discover quality brands at great prices," said Eric Broussard, vice president of Amazon.com's Home and Kids businesses. "All-Clad's premier cookware, with its attention to quality and innovative functionality, is a great addition to an already impressive lineup of prestigious brands in the Amazon Kitchen & Housewares store. We know they will be a big hit with our customers because we were getting multiple pre-order sales for All-Clad's cookware before the store even arrived."

"We're incredibly excited to work with the leading online retailer of kitchen products to add another great way for our customers to easily find the All-Clad products they enjoy," said Jeffrey Sayles, vice president commercial for All-Clad. "We look forward to expanding our relationship in May when we launch the Emeril Lagasse boutique, featuring Emerilware and cookbooks by the famous author, chef and host."

The Emeril boutique will feature a complete line of Emerilware, designed and manufactured by All-Clad with TV Food Network host Emeril Lagasse, and will be located within the All-Clad store at Amazon.com.

About Amazon Kitchen & Housewares

The Amazon Kitchen & Housewares store features a full range of culinary products and housewares from the world's most prestigious brands -- everything from pots, pans and ice-cream makers to massagers, shavers and vacuums, from manufacturers like Calphalon, Henckels, Cuisinart, Braun, HoMedics and Hoover. To help customers choose from this growing selection, Amazon Kitchen & Housewares provides detailed buying guides and expert product reviews. These, combined with reviews and ratings from customers who have bought and used the products, make it easy for customers to choose the right products for their needs and lifestyles. For a limited time, customers can also enjoy free shipping on kitchen and housewares purchases of $99 or more.

About Amazon.com

Amazon.com (Nasdaq:AMZN) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.com lists millions of unique items in categories such as electronics, kitchen and housewares, books, music, DVDs, videos, camera and photo items, toys, software, computer and video games, tools and hardware, outdoor living and wireless products. Through Amazon.com zShops, any business or individual can sell virtually anything to Amazon's more than 30 million cumulative customers, and with Amazon Payments, sellers can accept credit card transactions, avoiding the hassles of offline payments.

Amazon.com operates four international Web sites: www.amazon.fr, www.amazon.co.uk, www.amazon.de and www.amazon.co.jp. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 250,000 movies and entertainment titles and 1 million cast and crew members dating from the birth of film in 1891 to 2003.


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