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Amazon.com Announces Online Wireless Retail Trends at Cellular Telecommunications Industry Association Show

LAS VEGAS--March 21, 2001--CTIA WIRELESS 2001-- Leading online retailer Amazon.com (Nasdaq:AMZN) has discovered interesting trends among its Wireless Phones and Amazon Anywhere customers.

Launched in November 2000, the Wireless Phones store (www.amazon.com/wirelessphones) provides detailed product information to help both first-time and current wireless users find the most relevant products and services for their needs, giving customers what they're looking for and introducing them to things they may not have expected to find.

"We've built our company by listening to our customers' feedback and making the online shopping experience relevant to them based on that feedback. We have learned customers appreciate the unparalleled information and content, broad selection and ease of use of our Wireless Phones store," said Keith Schorsch, general manager of Amazon.com Wireless Phones. "We're in a unique situation because we can get instantaneous feedback from customers on what they want and respond immediately to meet their needs."

       Amazon.com today released the following findings from the
       Wireless Phones store:

  • Popular store features and facts:

o Most frequent search term: "Sprint"

o Most popular store feature: side-by-side comparison of wireless service plan coverage maps (more than 20,000 different coverage maps are available in the Wireless Phones store)

o Most popular theme faceplate: Texas A&M University

o Most popular phone: Nokia 8260, due to its sleek design and compact size

o Most popular accessory: the Nokia car phone charger

o One of the latest products added to the Wireless Phones store: Kyocera Palm V connectivity kit

o A fast-growing segment of overall sales: Web-enabled phones

Given the popularity of Web-enabled wireless devices, the Amazon Anywhere (www.amazon.com/phone) program continues to grow. Amazon Anywhere launched in October 1999 to provide customers convenient and secure wireless e-commerce access to shop at Amazon.com. Interesting trends for shoppers using non-PC devices have also emerged:

o Amazon Anywhere customers buy more items from the Music store than any other product line--R&B and pop being the most popular categories.

o Wireless e-commerce shoppers enjoy the selection of our Electronics store, and have purchased large-screen TVs and digital camcorders using our mobile 1-Click(TM) technology.

o During the holiday season, Amazon Anywhere's Gift Wizard feature delivered site-wide product recommendations for last-minute shoppers.

o Customers are shopping via Amazon Anywhere from countries such as Peru, the Netherlands, Algeria, Malaysia and India as well as in Germany and the U.K.

With Amazon Anywhere and the Wireless Phones store, Amazon.com is making shopping for and using wireless products and services easier than ever.

About the Wireless Phones Store

Amazon.com launched the Wireless Phones store to offer consumers an easy way to find, discover and buy wireless products and services. The store provides in-depth information, unmatched ease of use and great selection at affordable prices to help customers easily and confidently choose the most appropriate and cost-effective wireless solution for them.

About Amazon Anywhere

Amazon Anywhere is the leader in mobile e-commerce, providing access from anywhere in the world to Amazon.com, Amazon.co.uk and Amazon.de on personal digital assistants (PDAs) and through handheld wireless Internet devices that use HDML or the Wireless Application Protocol.

About Amazon.com

Amazon.com (Amazon.com, Inc., and its subsidiaries) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. Amazon.com (Nasdaq:AMZN) seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.com lists more than 28 million unique items in categories such as electronics, kitchen products, books, music, DVDs, videos, camera and photo items, toys, software, computer and video games, tools and hardware, lawn and patio items, and wireless products. Through Amazon.com zShops, any business or individual can sell virtually anything to Amazon.com's over 30 million cumulative customers, and with Amazon.com Payments, sellers can accept credit card transactions, avoiding the hassles of offline payments.

Amazon.com operates four international Web sites: www.amazon.fr, www.amazon.co.uk, www.amazon.de and www.amazon.co.jp. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 250,000 movies and entertainment titles and 1 million cast and crew members dating from the birth of film in 1891 to 2003.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, significant amount of indebtedness, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risk of distribution center expansion, risks related to fourth quarter performance, risks of system interruption, management of potential growth, inventory risks, risks related to auction and zShops services, risks related to fraud and Amazon.com Payments, and risks of new business areas, international expansion, business combinations, strategic alliances and the Amazon Commerce Network. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K and 10-K/A for the year ended December 31, 1999, and its Quarterly Reports on Form 10-Q for the quarters ended March 31, 2000, June 30, 2000, and September 30, 2000.


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